~7,000 Mentioned
United Arab Emirates, Remote
16 days ago
lbank.com
523 Views
Lbank is looking for an experienced and results-driven TradFi Business Development Manager to join our team in a remote capacity. The primary focus of this role is to expand and maintain traditional stock trading communities, stock KOLs, brokerage channels, Telegram/Discord groups, and investor education networks. You will be tasked with driving user acquisition, deposits, first trades, and repeat trading, while also boosting derivatives trading
0 Negotiable or Not Mentioned
United Arab Emirates, Dubai
23 days ago
linksuae.ae
1066 Views
Links UAE is looking for a dynamic and experienced Business Development professional specializing in recruitment and staffing solutions to join our team in Dubai. This role is pivotal in driving our agency's growth by identifying new business opportunities and establishing sustainable relationships with corporate clients across various industries in the UAE. The successful candidate will be responsible for the full sales cycle, from prospecting a
0 Negotiable or Not Mentioned
UAE, Dubai
21 days ago
gmail.com
1019 Views
We are seeking a motivated and dynamic Sales Executive to join our expanding team in Dubai, focusing on driving business growth across the flooring, coatings, and gym equipment sectors. The successful candidate will be responsible for identifying new market opportunities and managing the entire project sales lifecycle, from lead generation to project delivery. You will manage key client accounts and build long-term professional relationships whil
0 Negotiable or Not Mentioned
UAE, Dubai
52 days ago
byld.ae
531 Views
BYLD – Renovation & Fit-Out is seeking a skilled Quantity Surveyor / Estimator with a strong background in the Dubai renovation and interior fit-out industry. In this role, you will be responsible for the financial management of projects, from initial cost estimation and Bill of Quantities (BOQ) preparation to final account settlement. Your expertise in tender analysis and cost control will be vital in maintaining project profitability while upho
~4,166.67 Mentioned
UAE
18 days ago
zohomail.com
550 Views
Talent Acquisition Hrexec is recruiting for high-level Senior, Executive, and Board-Level roles within the UAE. As part of our expansion, we are seeking experienced Chief Operating Officers (COOs) and Chief Financial Officers (CFOs) to provide strategic leadership and financial oversight. Both remote and hybrid working models are available to meet the needs of the modern executive professional in the region.
Applicants can expect an annual salar
~40,000 Mentioned
UAE, Dubai
20 days ago
nextsteppeople.info
1575 Views
Seeking a dedicated Program Manager to lead transformation projects based in Dubai. This role involves driving innovation and efficiency across various strategic project streams, with a focus on delivering high-impact results within the infrastructure industry. You will be the primary point of contact for program delivery, ensuring that change management strategies are seamlessly integrated into the project lifecycle. The compensation package inc
0 Negotiable or Not Mentioned
United Arab Emirates, Dubai
17 days ago
hunterfoods.com
433 Views
Hunter Foods is seeking a dedicated and experienced Facility Manager to lead operations at our brand-new facility located in the National Industries Park (NIP), Dubai. This pivotal role involves overseeing the daily management of our industrial spaces, ensuring they operate with maximum efficiency, safety, and reliability. The successful candidate will be responsible for setting benchmarks in compliance and operational excellence, driving the fac
0 Negotiable or Not Mentioned
United Arab Emirates, Dubai
28 days ago
quantumedgemea.com
1364 Views
Quantum Edge Distribution is undergoing significant expansion across the Middle East and Africa region. As a result, we are looking for a dedicated Channel Account Manager (MEA) specialized in Cybersecurity to join our team in Dubai. This role is pivotal in strengthening our cybersecurity channel ecosystem by driving partner engagement, expanding reseller and Managed Security Service Provider (MSSP) networks, and accelerating revenue growth throu
0 Negotiable or Not Mentioned
United Arab Emirates
52 days ago
rss.ae
531 Views
Rental Solutions & Services (RSS) is seeking a dedicated and experienced Public Relations Officer (PRO) to join their team in the United Arab Emirates. As a PRO, you will be responsible for managing all government-related documentation and processes, ensuring full compliance with UAE laws and regulations. You will play a key role in maintaining smooth operations by liaising with government authorities and supporting HR and administrative function
~8,000 Mentioned
United Arab Emirates, Dubai
26 days ago
alsutalent.com
1312 Views
Al Su Talent is recruiting a Relationship Manager for a Developer Direct Team in Dubai. This role offers a competitive salary range of AED 8,000 – 12,000 per month, supplemented by an attractive commission structure. The package also includes a visa, insurance, and participation in international roadshows. We are looking for candidates who can effectively manage high-level relationships and facilitate direct sales between developers and buyers.
~12,500 Mentioned
UAE, Dubai
15 days ago
kornferry.work
414 Views
An international organization is seeking a highly skilled and strategic Director of Operations to join their leadership team in Dubai, UAE. This pivotal role focuses on optimizing organizational processes, enhancing operational efficiency, and scaling business activities to support the company's global growth objectives. The successful candidate will be responsible for overseeing high-level operations and ensuring that all business units are alig
0 Negotiable or Not Mentioned
Qatar, Doha
9 days ago
glinkmanpower.com
901 Views
A reputed agricultural farm in Doha, Qatar, is seeking an Extension Officer with expertise in Agricultural Vegetable Farming and MIS Reporting. The ideal candidate will be responsible for overseeing farming activities, ensuring data accuracy in reporting, and managing resources within a GCC context. This role involves significant field work and coordination with agricultural teams to optimize crop yields and farm efficiency.
Candidates must have a valid or expired Qatar/GCC driver's license to be considered. The position requires a professional background in agricultural engineering or agronomy, with specific experience in data analysis and ERP systems like Oracle. Only those with relevant experience in the Middle Eastern agricultural sector will be contacted for further evaluation.
Key Requirements
Prior experience in Agricultural Vegetable Farming.
Proven expertise in Data Collection and MIS Reporting.
Significant experience working in GCC/Gulf or Middle Eastern countries.
Possession of a valid or expired Qatar/GCC driver's license (Mandatory).
Educational background in Agricultural Engineering or Agronomy.
Proficiency in MS Excel for data analysis and dashboard creation.
Experience with ERP solutions such as Oracle ERP.
Knowledge of greenhouse and glasshouse farming techniques.
Ability to perform plant protection and toxicology assessments.
Strong communication skills for extension officer duties.
~90,000 Mentioned
United Arab Emirates
1 day ago
nextstephire.org
185 Views
The Director of Project Controls & PMO will be at the heart of a cutting-edge smart city development project in the United Arab Emirates, where digital innovation meets urban living. This executive role demands a professional who excels in data-driven environments and possesses the strategic depth to manage complex PMO governance. You will be responsible for overseeing project controls frameworks and utilizing advanced analytics to guide the C-suite in critical decision-making processes. Your leadership will directly impact the delivery of high-profile infrastructure projects that are redefining the region's landscape. The salary for this position ranges from AED 90,000 to AED 140,000 per month. Beyond technical oversight, you will champion the integration of digital project management tools and ensure that best-in-class PMO practices are embedded across the organization. This is a transformative opportunity for a leader passionate about smart city technologies and digital transformation. Successful candidates will enjoy exposure to the latest industry technologies and a defined path toward senior leadership within a rapidly growing developer.
Key Requirements
Background in smart cities, infrastructure, or real estate development.
Strong experience with Primavera P6, cost control, and reporting tools.
Ability to implement best-in-class PMO practices.
Passion for digital transformation in urban environments.
Proven track record in managing PMO governance and project controls frameworks.
Advanced analytical skills to influence C-suite decision-making.
Experience working closely with delivery teams on complex projects.
Expertise in driving innovation within digital project management systems.
Ability to work in a data-driven and fast-paced environment.
Strategic planning capabilities for next-generation city development.
0 Negotiable or Not Mentioned
UAE, Remote
11 days ago
pfizerglobalco.com
878 Views
We are looking for NLP Engineers and AI Application Developers to join our network of global tech partners. In this specialized role, you will focus on natural language processing, large language models (LLMs), and the development of intelligent applications. You will work on building systems that understand, interpret, and generate human language, contributing to breakthroughs in AI interaction.
This role involves working with large-scale datasets and utilizing modern AI frameworks to create innovative solutions. You will collaborate with AI researchers and cloud specialists to ensure the effective deployment and performance of NLP models. This is an excellent opportunity for technical professionals in the UAE looking to gain global exposure and work on high-impact AI projects.
Key Requirements
Strong background in NLP and AI application development
Proficiency in Python and deep learning frameworks
Experience with Large Language Models (LLMs) and fine-tuning
Understanding of text processing and linguistic analysis
Ability to implement machine learning models for language tasks
Experience with cloud-based AI services and deployment
Strong analytical and problem-solving skills
Familiarity with speech recognition or translation technologies
Ability to keep up with the latest AI research and trends
Collaborative spirit for working with global innovation leads
0 Negotiable or Not Mentioned
Qatar, Doha
24 days ago
confidentialcareers.info
1019 Views
We are seeking an experienced Program Manager to join our Infrastructure & Engineering team in Doha. In this role, you will be responsible for overseeing multiple related projects and ensuring complete alignment with strategic business objectives across the GCC region. You will coordinate and manage a portfolio of interconnected projects, ensuring efficient delivery, resource optimization, and the consistent meeting of organizational goals.
Your
0 Negotiable or Not Mentioned
United Arab Emirates, Dubai
24 days ago
confidentialcareers.info
1081 Views
We are seeking an experienced Program Manager to join our Infrastructure & Engineering team in Dubai. In this role, you will be responsible for overseeing multiple related projects and ensuring complete alignment with strategic business objectives across the GCC region. You will coordinate and manage a portfolio of interconnected projects, ensuring efficient delivery, resource optimization, and the consistent meeting of organizational goals.
You
0 Negotiable or Not Mentioned
UAE, Dubai
18 days ago
prestigeone.ae
543 Views
Prestige One Developments is seeking a creative and experienced Content Writer to join our dynamic team in Dubai Marina. In this role, you will be responsible for crafting high-quality content that resonates with our target audience in the luxury real estate market. Your primary duties will include writing detailed property descriptions, developing innovative marketing copy, and managing brand content across various digital platforms. You will pl
0 Negotiable or Not Mentioned
United Arab Emirates, Dubai
17 days ago
casaa.ae
969 Views
Casa Real Estate is recruiting a Property Management Specialist to oversee our growing portfolio of managed assets in Dubai. This position involves managing tenant relations, ensuring property maintenance standards are met, and navigating the legal and regulatory framework of the UAE real estate industry. You will be the primary point of contact for both landlords and tenants, ensuring a seamless and professional experience for all parties involved.
Our specialists work in a results-oriented environment where efficiency and customer satisfaction are paramount. We offer a comprehensive support system including marketing and administrative assistance to ensure the best possible care for our clients' investments. If you possess a high level of organizational skill and a passion for the property sector, come and help us scale our property management division to new heights while enjoying professional growth opportunities.
Key Requirements
Extensive experience in property management within the UAE.
Thorough knowledge of local tenancy laws and RERA guidelines.
Ability to handle tenant disputes and maintenance requests effectively.
Strong administrative and organizational skills for documentation.
Experience in managing vendor relationships and service contracts.
Proficiency in property management software and CRM tools.
Excellent problem-solving skills and attention to detail.
Strong customer service orientation and professional communication.
Ability to conduct thorough property inspections and reports.
Financial literacy for managing rent payments and budgets.
0 Negotiable or Not Mentioned
United Arab Emirates
1 day ago
latinumhr.com
166 Views
The Project Technical Lead for the GCP Clinical Laboratory will be responsible for spearheading the establishment and operation of a state-of-the-art facility in the United Arab Emirates. This high-impact role involves overseeing a greenfield project, ensuring that all clinical laboratory operations adhere to Global Clinical Practice (GCP) and Good Laboratory Practice (GLP) standards. The successful candidate will navigate complex regulatory landscapes, specifically engaging with DoH and MOHAP, to ensure the facility meets all national and international accreditation requirements, including ISO 15189. In addition to the technical setup, the lead will provide strategic direction for bioanalytical processes, with a particular focus on LC-MS/MS methodologies. Candidates are expected to come from a background in leading Contract Research Organizations (CROs) or top-tier clinical laboratories, bringing a wealth of expertise to build a high-performing team and a world-class diagnostic environment. This role is ideal for a seasoned expert looking to make a significant mark on the healthcare and life sciences sector within the Middle East.
Key Requirements
Strong experience in GCP Clinical Laboratory Operations
Expertise in ISO 15189 Accreditation standards
Proficiency in Bioanalytical techniques including LC-MS/MS
Direct regulatory exposure with DoH or MOHAP authorities
Proven track record in setting up state-of-the-art GLP/GCP facilities
Previous leadership experience within leading CROs or clinical labs
Ability to manage greenfield projects from inception to completion
In-depth knowledge of laboratory safety and quality control protocols
Strong strategic planning and team management capabilities
Excellent communication skills for stakeholder engagement
0 Negotiable or Not Mentioned
United Arab Emirates, Abu Dhabi
11 days ago
syntexmep.com
854 Views
SYNTEX ELECTROMECHANICAL CONTRACTING LLC is seeking a dedicated Document Controller to join our expanding MEP (Mechanical, Electrical, and Plumbing) team located in Abu Dhabi. This role is pivotal in ensuring that all project-related documentation is accurately recorded, organized, and accessible to the relevant stakeholders. The ideal candidate will be responsible for managing technical drawings, reports, and correspondence, maintaining a high level of integrity and accuracy throughout the project lifecycle. Freshers with relevant educational backgrounds are encouraged to apply as we value growth and potential within our dynamic team.
In this position, you will be expected to coordinate closely with project managers and engineers to streamline document submission processes. Responsibilities include managing the filing system, tracking revisions, and ensuring all documents comply with company and industry standards. You will also be tasked with archiving legacy documents and maintaining updated digital and physical records. This is an excellent opportunity for individuals looking to build a career in the construction and engineering sectors within the vibrant market of the United Arab Emirates.
Key Requirements
Experience in MEP projects is highly preferred
Good knowledge of document control procedures and filing systems
Proficiency in MS Office applications, particularly Excel and Word
Strong organizational skills and attention to detail
Excellent written and verbal communication skills
Freshers with relevant qualifications are welcome to apply
Ability to manage and maintain complex project documentation
Experience in document tracking and archiving processes
Ability to coordinate effectively with project teams
Knowledge of maintaining technical drawings and records
Capacity to work in a fast-paced construction environment
0 Negotiable or Not Mentioned
United Arab Emirates, Dubai
1 day ago
bamx.ae
201 Views
BAMX Developments is seeking a Digital Marketing Manager specialized in Performance and Lead Generation for the Real Estate sector. This role is designed for a strategic thinker who can not only run ads but also take full ownership of the digital lead generation funnel. You will be responsible for scaling campaigns across multiple channels including Google and Meta, ensuring high-quality lead acquisition and optimal return on ad spend.
The ideal candidate will handle daily media buying, campaign management, and full-funnel optimization from the first click to a qualified lead. Responsibilities include setting up advanced tracking, managing CRM integrations, and conducting thorough market research. Experience in the Dubai real estate market is highly preferred, as you will be working to improve conversion rates and attribution accuracy within a competitive environment.
Key Requirements
Proven experience in real estate lead generation.
Strong cross-channel expertise including Google Ads and Meta Ads.
Proficiency in Google Analytics and email marketing platforms.
Experience with CRM integration and lead management workflows.
Deep understanding of tracking, attribution models, and performance analysis.
Ability to optimize landing pages and perform A/B testing for CRO.
Expertise in managing pixels and Conversion API setups.
Strong market and keyword research skills.
Ability to build actionable performance dashboards and reports.
Data-driven mindset focused on lead quality and ROAS.
Basic understanding of SEO and organic growth strategies.
Strong organizational and campaign management skills.
~6,000 Mentioned
United Arab Emirates, Dubai
31 days ago
cns-me.com
1532 Views
CNS ME is seeking a proactive and highly skilled Senior IT Technical Support Engineer to join their team in Dubai. This role involves providing advanced L2/L3 technical support for complex hardware, software, and network issues to ensure minimal downtime for all end-users. The selected candidate will be responsible for managing Active Directory environments, implementing Group Policy Objects, and maintaining enterprise-standard Windows servers, d
0 Negotiable or Not Mentioned
UAE, Dubai
11 days ago
emiratalent.com
657 Views
We are seeking a creative Graphic Design Graduate to join our design department in Dubai. This is an excellent opportunity for a fresh graduate to apply their academic skills in a professional setting, working on brand development, marketing materials, and digital content. You will be part of a creative team that values innovation and fresh ideas.
As a graduate, you will receive hands-on experience and mentorship. You will be expected to contribute to brainstorming sessions and produce high-quality visual designs that align with our clients' branding strategies in the competitive Dubai market.
Key Requirements
Recent graduate with a degree in Graphic Design or Visual Arts
Portfolio showcasing creative design projects
Proficiency in Adobe Photoshop, Illustrator, and InDesign
Strong understanding of design principles and layout
Creative thinking and ability to generate new concepts
Ability to follow design briefs and brand guidelines
Good communication skills to present design ideas
Openness to feedback and constructive criticism
Ability to manage time effectively to meet deadlines
Interest in current design trends and technology
0 Negotiable or Not Mentioned
UAE
25 days ago
gccexchange.com
1585 Views
Join GCC Exchange, a prominent leader in the global exchange and remittance industry, as an IT Support Engineer. In this role, you will be responsible for maintaining the integrity and performance of our technical systems, ensuring that our staff can provide seamless financial services to our customers. You will handle everything from day-to-day troubleshooting to long-term infrastructure improvements and user support. The ideal candidate is a tech-savvy professional with 2-3 years of experience who thrives in a fast-paced environment. You will be part of a dynamic team dedicated to solving real-world IT challenges and implementing innovative solutions to support business continuity. This is an excellent opportunity to grow your career within a prestigious organization that values technical excellence and professional development.
Key Requirements
Minimum of 2-3 years of proven experience as an IT Support Engineer or in a similar technical role.
Strong proficiency in troubleshooting hardware, software, and peripheral equipment issues.
Solid understanding of core networking concepts including TCP/IP, DNS, DHCP, and VPNs.
Excellent verbal and written communication skills with the ability to explain technical concepts to non-technical staff.
Hands-on experience with managing and maintaining office IT infrastructure and server systems.
Ability to effectively use remote support tools and helpdesk ticketing systems for incident management.
Possession of relevant professional certifications such as CompTIA A+, Network+, or Microsoft Certified Associate.
Competence in technical documentation and maintaining an accurate inventory of all IT assets.
A proactive approach to identifying potential security risks and implementing preventative IT measures.
Ability to work efficiently under pressure and prioritize tasks in a busy financial services environment.
0 Negotiable or Not Mentioned
United Arab Emirates, Dubai
16 days ago
infinitytradehub.com
976 Views
Infinity Hub Food and Beverages Trading L.L.C is seeking a dedicated professional for the Accounts Documentation role based in Al Ras, Dubai. This position is vital for maintaining accurate financial records and ensuring all documentation related to the company's food and beverage trading activities is handled efficiently. Candidates will be responsible for managing invoices, ensuring compliance with local UAE financial regulations, and supporting the finance department with robust administrative and clerical support.
The ideal candidate should have a solid background in accounting within the UAE market and be familiar with the logistics of international trading. You will be working in a fast-paced environment that requires high levels of precision, organization, and the ability to manage multiple document streams simultaneously. Join our growing team in Dubai and contribute to our success as we expand our market presence internationally.
Key Requirements
Minimum 2+ years of experience in the relevant field of accounts or documentation.
Proficiency in accounting software such as Tally or QuickBooks.
Strong knowledge of UAE VAT laws and financial regulations.
Excellent organizational and filing skills for physical and digital records.
High level of accuracy and attention to detail in data entry.
Ability to reconcile bank statements and supplier invoices.
Excellent verbal and written communication skills in English.
Bachelor’s degree in Accounting, Finance, or a related field.
Ability to work effectively under pressure and meet monthly deadlines.
Advanced proficiency in Microsoft Excel and Office Suite tools.
~8,000 Mentioned
UAE, Abu Dhabi
11 days ago
sosholdings.net
983 Views
We are seeking a highly experienced Sr. Executive for our HR & Admin department located in KEZAD, Abu Dhabi. This senior-level role involves overseeing complex administrative functions and strategic human resource tasks for our regional operations. The salary package is AED 8,000 - 15,000 (All Inclusive) based on the candidate's level of experience.
The successful candidate will be responsible for end-to-end HR management, policy development, and ensuring administrative compliance across the organization. This role requires a leader with a deep understanding of the UAE labor market and at least 7 years of local experience to drive organizational excellence and manage various administrative departments within the KEZAD zone.
Key Requirements
Minimum of 7+ years of HR and Admin experience in the UAE
In-depth knowledge of UAE labor laws and KEZAD regulations
Proven leadership and team management skills
Strategic thinking and problem-solving capabilities
Expertise in payroll, benefits, and compensation management
Advanced proficiency in HRIS and administrative software
Excellent negotiation and communication skills
Strong background in policy formulation and implementation
Master's or Bachelor's degree in HR or relevant field
Ability to manage all-inclusive administrative tasks independently
~4,000 Mentioned
United Arab Emirates, Deira
26 days ago
gmail.com
1724 Views
A leading logistics company based in Dubai is currently seeking a professional and motivated Assistant HR to join their team in Deira. This role is ideal for candidates who possess strong administrative skills and have previously worked in a Human Resources capacity within the United Arab Emirates. The company offers a vibrant work environment within the logistics sector, providing a platform for professional growth and development. The salary for this position is mentioned as 4000-5000 AED per month, depending on the candidate's experience and skill set.
The successful candidate will be responsible for assisting in various HR functions, including recruitment, onboarding, and maintaining employee records. Applicants should have 2 to 3 years of local experience to ensure familiarity with regional business practices and labor laws. This position is open to both male and female candidates of any nationality, fostering a diverse and inclusive workplace. If you meet the qualifications and are looking for an immediate opportunity in Dubai, we encourage you to submit your resume for consideration.
Key Requirements
Must have 2–3 years of professional experience within the UAE.
Proven background in Human Resources or administrative roles.
Excellent communication skills in English, both verbal and written.
Proficiency in Microsoft Office Suite, specifically Excel and Word.
Strong understanding of UAE Labor Laws and employment regulations.
Ability to maintain high levels of confidentiality regarding employee data.
Strong organizational and multitasking abilities in a fast-paced environment.
Experience in the logistics or supply chain industry is highly preferred.
Ability to handle recruitment processes and candidate screening.
Detail-oriented approach to maintaining physical and digital filing systems.
0 Negotiable or Not Mentioned
United Arab Emirates
19 days ago
vikamusk.com
1340 Views
Vikamusk Construction Equipment is seeking a versatile and organized HR & Admin Executive to join the team. This role is critical for the smooth operation of the company's administrative functions and human resources department, ensuring that all organizational activities align with regional standards. The successful candidate will be responsible for managing day-to-day office tasks, employee documentation, and supporting the management team in various administrative capacities to maintain high operational efficiency.
Key responsibilities include developing company policies, maintaining employee handbooks, and managing the full payroll cycle. You will also oversee visa processing and ensure all activities align with current United Arab Emirates Labor Laws. This position offers a dynamic environment where professional growth and operational excellence are prioritized. Possible work locations mentioned include Dubai and Ras Al Khaimah.
Key Requirements
Minimum 1 year of experience in a similar HR or Administrative role within the UAE.
Proficiency in Zoho software for HR and administrative management tasks.
Advanced proficiency in MS Office, specifically Excel, which is mandatory for data management.
Solid understanding of United Arab Emirates Labor Laws and regulatory compliance.
In-depth knowledge of UAE visa processes and residency documentation requirements.
Possession of a University Degree in any relevant field of study.
Proven ability to build and implement comprehensive company policies and guidelines.
Experience in developing employee handbooks and Standard Operating Procedures (SOPs).
Hands-on experience in end-to-end payroll processing and salary administration.
High level of accuracy in calculating salaries, bonuses, and End of Service Benefits (EOSB).
~1,400 Mentioned
UAE, Dubai
52 days ago
gmail.com
531 Views
Global Dimension is hiring Plumbers for a major construction project in Dubai, UAE. The role requires the installation and maintenance of water, drainage, and gas systems in new buildings. Plumber – AED 1400 + OT. This recruitment is part of a large-scale project offering 250 vacancies for various trades. Successful candidates will receive accommodation, transportation, and an employment visa. Candidates from India, Nepal, Uganda, Ghana, and Keny
~1,000 Mentioned
Qatar
52 days ago
gmail.com
534 Views
A reputed cleaning company in Qatar is urgently seeking 100 Female Cleaners for immediate placement. This role is specifically designed for experienced and presentable candidates aged between 20 and 35 years who are looking to advance their careers in the cleaning and maintenance sector. The company maintains a high standard of professional hygiene and expects all employees to adhere to strict service protocols while maintaining a positive and pr