0 Negotiable or Not Mentioned
Kenya, East Africa
17 days ago
uhr.co.in
6 Applied 4 Pro Applied
The Trade Marketing Manager will lead strategic initiatives for a prominent FMCG company operating across East Africa. This role is pivotal in bridging the gap between brand management and sales, requiring a professional who can expertly manage Trade Marketing, Above the Line (ATL), Below the Line (BTL), and Digital Marketing functions. The successful candidate will be responsible for enhancing brand visibility and driving volume growth within both the Food and Non-Food categories across various regional markets.
Candidates must demonstrate a deep understanding of the East African consumer landscape and possess the analytical skills necessary to interpret market data into actionable trade strategies. You will collaborate closely with cross-functional teams to ensure marketing campaigns are executed effectively at the retail level. This position offers a significant opportunity to shape the market presence of a leading consumer goods firm in a dynamic and growing economic region.
Key Requirements
MBA (Marketing) from a reputed B-School or equivalent institution.
10-12 years of professional experience specifically in Trade Marketing.
Extensive experience working within the FMCG industry (Foods and Non-Foods categories).
Proven expertise in managing Above the Line (ATL) marketing functions.
Strong track record in executing Below the Line (BTL) marketing activities.