LEAD GENERATION SPECIALIST (MARKET INTELLIGENCE FOCUS) @ SOLVO GLOBAL
Solvo Global is seeking a strategic and analytical Lead Generation Specialist with a focus on Market Intelligence to join our dynamic team in Nairobi, Kenya. In this role, you will be the engine powering our Sales Development Representative (SDR) team by identifying and delivering high-quality, high-intent leads through meticulous research and strategic prospecting. This position is ideal for professionals who thrive on deep market analysis and enjoy uncovering hidden opportunities within various industries. The successful candidate will be responsible for conducting in-depth market analysis to identify the Ideal Customer Profile (ICP) and performing strategic prospecting based on hiring trends and industry signals. You will manage and enrich lead pipelines with accurate, actionable data, utilizing advanced tools to find verified emails and direct dials. By supporting the SDR team with insights and best practices, you will play a crucial role in the overall success of the sales department. This role operates on a Monday to Friday schedule, from 4 PM to 1 AM EAT.
Key Requirements
At least 1 year of experience in lead generation, inside sales, or business development roles.
Strong understanding of Ideal Customer Profile (ICP) and market segmentation strategies.
Ability to analyze hiring trends and industry signals to identify prospecting opportunities.
Hands-on experience with tools such as Apollo.io, Lusha, or similar sales intelligence platforms.
Excellent collaboration and communication skills to work effectively with the SDR team.
Quick learner with a strong technical aptitude for adopting new sales technologies.
Proven ability to manage and enrich lead pipelines with high-quality and actionable data.
Strategic mindset for performing deep market research and uncovering high-intent leads.
Proficiency in identifying verified email addresses and direct dials to minimize bounce rates.
Willingness to work within the specified shift hours of 4 PM to 1 AM EAT.