MARKETING HEAD - BEVERAGES (WHISKY) @ EXPERT RECRUITMENTS
The role of Marketing Head - Beverages (Whisky) involves leading the strategic marketing efforts for a premium alcoholic beverage portfolio in Tanzania. The successful candidate will be responsible for driving brand equity and market growth specifically for whisky and other premium spirits across various African markets. This includes developing end-to-end marketing strategies, overseeing product launches, and managing high-impact ATL, BTL, and digital marketing campaigns to ensure brand visibility and positioning.
In addition to strategic planning, the Marketing Head will collaborate with sales and distribution teams to align marketing initiatives with revenue targets and commercial goals. The role requires a strong focus on market intelligence, analyzing consumer insights and competitor trends to maintain a competitive edge. The candidate will also be responsible for performance tracking, managing marketing budgets, and mentoring a high-performing team to achieve long-term business success in a dynamic, growth-oriented environment.
In addition to strategic planning, the Marketing Head will collaborate with sales and distribution teams to align marketing initiatives with revenue targets and commercial goals. The role requires a strong focus on market intelligence, analyzing consumer insights and competitor trends to maintain a competitive edge. The candidate will also be responsible for performance tracking, managing marketing budgets, and mentoring a high-performing team to achieve long-term business success in a dynamic, growth-oriented environment.
Key Requirements
At least 14 years of professional experience in FMCG or the Alcoholic Beverages industry.
Specific experience with whisky or premium spirit brands is a significant advantage.
Proven track record of scaling brands and driving commercial growth in competitive markets.
Strong proficiency in brand management, stakeholder engagement, and analytical decision-making.
Extensive experience operating within various African markets is highly preferred.
MBA in Marketing or a related field is preferred.
Ability to develop and execute end-to-end marketing strategies for premium portfolios.
Expertise in managing ATL, BTL, and digital marketing landscapes.
Demonstrated ability to manage budgets and oversee ROI analysis.
Experience in leading and mentoring high-performing marketing teams.
Analytical skills to interpret consumer insights and emerging market trends.
Collaborative mindset for working with sales and distribution channels.