B2B MARKETING MANAGER @ ELIGO RECRUITMENT
We are seeking a results-driven B2B Marketing Manager with over five years of experience to join our team in Kenya. This role is ideal for a professional with a strong background in the insurance or financial services industry who excels at driving demand generation and converting pipeline into tangible revenue. The successful candidate will be responsible for developing and executing high-impact B2B marketing strategies that align with business goals and drive significant market growth.
The role involves a hybrid working model, offering a blend of remote and on-site collaboration. You will partner closely with the Sales department to accelerate pipeline growth and leverage advanced marketing automation and CRM tools to optimize campaign performance. Additionally, you will be tasked with understanding and enhancing broker, agent, and enterprise client engagement. This is a fantastic opportunity for a marketing leader looking to make a substantial impact in the InsurTech and financial sectors.
The role involves a hybrid working model, offering a blend of remote and on-site collaboration. You will partner closely with the Sales department to accelerate pipeline growth and leverage advanced marketing automation and CRM tools to optimize campaign performance. Additionally, you will be tasked with understanding and enhancing broker, agent, and enterprise client engagement. This is a fantastic opportunity for a marketing leader looking to make a substantial impact in the InsurTech and financial sectors.
Key Requirements
Must have 5+ years of professional experience as a B2B Marketing Manager.
A strong background in the insurance or financial services industry is essential.
Proven track record of driving demand generation and converting pipeline into revenue.
Experience in developing and executing high-impact B2B marketing strategies.
Ability to drive demand generation campaigns that deliver high-quality leads.
Skilled in partnering closely with Sales teams to accelerate pipeline growth.
Proficiency in leveraging marketing automation and CRM tools effectively.
Deep understanding of broker, agent, and enterprise client engagement strategies.
Excellent analytical skills to monitor and report on campaign performance.
Strong communication and interpersonal skills for cross-functional collaboration.