SALES & MARKETING LEAD – POTATO AGRIBUSINESS @ CAG
The Sales & Marketing Lead – Potato Agribusiness role is a pivotal position aimed at driving commercial growth for a fast-growing company specializing in potato farming and distribution. The successful candidate will be responsible for developing and executing comprehensive sales and marketing strategies to expand the ware potato business. Key duties include identifying new market opportunities, securing distribution channels, and building robust relationships with a diverse range of buyers such as wholesalers, processors, and hotels. The role requires a results-driven professional capable of driving customer acquisition and revenue growth. Field operations will be conducted across Kenya, with a focus on Nairobi and other urban centers. Salary for this position is KES 60,000 Gross per Month.
Beyond strategy development, the lead will actively monitor market trends and competitor activities to stay ahead in the dynamic agricultural sector. Collaboration is key, as the role involves working closely with farm and supply chain teams to ensure a consistent supply of quality products. The lead will also manage and motivate a dedicated sales team, fostering an environment of high performance. This position offers a unique chance to contribute to the agricultural landscape in Kenya, supporting farmers and improving market access. The ideal candidate will be hands-on, bringing at least five years of experience in the agricultural trade to help scale the company's footprint.
Beyond strategy development, the lead will actively monitor market trends and competitor activities to stay ahead in the dynamic agricultural sector. Collaboration is key, as the role involves working closely with farm and supply chain teams to ensure a consistent supply of quality products. The lead will also manage and motivate a dedicated sales team, fostering an environment of high performance. This position offers a unique chance to contribute to the agricultural landscape in Kenya, supporting farmers and improving market access. The ideal candidate will be hands-on, bringing at least five years of experience in the agricultural trade to help scale the company's footprint.
Key Requirements
Bachelor’s degree in Agribusiness, Agriculture, Marketing, Business Administration, or related field.
Minimum 5 years’ experience in agricultural product sales and marketing.
Strong experience within potato farming, ware potato trading, fresh produce, or agribusiness distribution.
Excellent negotiation, communication, and leadership skills.
Strong knowledge of the Kenyan agricultural market, especially urban markets such as Nairobi.
Proven track record in achieving and exceeding sales targets.
Ability to develop and execute innovative sales and marketing strategies.
Skills in identifying and securing new distribution channels and buyers.
Proficiency in monitoring market trends, competitor pricing, and demand patterns.
Capacity to lead and motivate a high-performing sales and marketing team.