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MARKETING MANAGER @ TACTIVE CONSULTING

0 Negotiable or Not Mentioned Kenya, Nairobi 24 days ago tactive.consulting 1367 Views

Our client is a premier retail and lifestyle destination seeking an experienced and innovative Marketing Manager to lead strategic marketing initiatives, enhance brand visibility, and drive customer engagement and foot traffic through impactful campaigns and events. The Marketing Manager will develop and execute integrated marketing strategies to strengthen brand positioning, increase customer engagement, and support tenant performance across both traditional and digital platforms.

The successful candidate will be responsible for strategy and planning, brand management, and the execution of high-impact promotions and events. You will manage the organization's digital presence, build strong relationships with stakeholders and tenants, and oversee the marketing budget to ensure a high return on investment. This role requires a blend of creative vision and analytical skill to thrive in a fast-paced retail environment.

Key Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field Minimum of 5 years’ experience in marketing or brand management Prior experience in retail, malls, or other consumer facing industries is highly preferred Proven track record in campaign management, events execution, and stakeholder engagement Strong understanding of digital marketing tools and platforms Excellent leadership and communication skills for reporting to the General Manager Ability to conduct thorough market research and competitor analysis Proficiency in managing ATL and BTL advertising initiatives Experience in managing and optimizing marketing budgets Ability to build and maintain relationships with media and influencers
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