MARKETING MANAGER @ TACTIVE CONSULTING
Our client is a premier retail and lifestyle destination seeking an experienced and innovative Marketing Manager to lead strategic marketing initiatives, enhance brand visibility, and drive customer engagement and foot traffic through impactful campaigns and events. The Marketing Manager will develop and execute integrated marketing strategies to strengthen brand positioning, increase customer engagement, and support tenant performance across both traditional and digital platforms.
The successful candidate will be responsible for strategy and planning, brand management, and the execution of high-impact promotions and events. You will manage the organization's digital presence, build strong relationships with stakeholders and tenants, and oversee the marketing budget to ensure a high return on investment. This role requires a blend of creative vision and analytical skill to thrive in a fast-paced retail environment.
The successful candidate will be responsible for strategy and planning, brand management, and the execution of high-impact promotions and events. You will manage the organization's digital presence, build strong relationships with stakeholders and tenants, and oversee the marketing budget to ensure a high return on investment. This role requires a blend of creative vision and analytical skill to thrive in a fast-paced retail environment.
Key Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field
Minimum of 5 years’ experience in marketing or brand management
Prior experience in retail, malls, or other consumer facing industries is highly preferred
Proven track record in campaign management, events execution, and stakeholder engagement
Strong understanding of digital marketing tools and platforms
Excellent leadership and communication skills for reporting to the General Manager
Ability to conduct thorough market research and competitor analysis
Proficiency in managing ATL and BTL advertising initiatives
Experience in managing and optimizing marketing budgets
Ability to build and maintain relationships with media and influencers