MARKETING SPECIALIST (MWANZA) @ TWYFORD INTERNATIONAL COMPANY
Twyford International Tanzania is seeking a proactive and results-driven Marketing Specialist to join their team in Mwanza. The successful candidate will support the planning, execution, and evaluation of marketing initiatives designed to drive brand awareness, improve customer engagement, and foster sales growth. The role involves managing end-to-end marketing campaigns, coordinating product launches, and collaborating closely with sales and design teams to maintain brand consistency across all channels.
In this position, you will play a key role in analyzing market trends and competitor activities to refine our marketing strategy. Applicants are expected to have a strong background in the ceramic products or FMCG industries, with the ability to interpret data and translate it into actionable marketing insights. This role offers an opportunity to work in a dynamic manufacturing environment and significantly influence the market positioning of our products.
In this position, you will play a key role in analyzing market trends and competitor activities to refine our marketing strategy. Applicants are expected to have a strong background in the ceramic products or FMCG industries, with the ability to interpret data and translate it into actionable marketing insights. This role offers an opportunity to work in a dynamic manufacturing environment and significantly influence the market positioning of our products.
Key Requirements
Bachelor’s degree in Marketing, Business Administration, or Communications.
Minimum of 3–5 years of professional marketing experience.
Proven experience in the ceramic, sanitary ware, or FMCG industry.
Advanced proficiency in Microsoft Excel and Word.
Strong analytical skills and experience managing CRM systems.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Proactive problem-solving abilities.
Strong project management and organizational skills.
Capability to conduct deep market research and trend analysis.