DIGITAL MARKETING OFFICER @ SAFAL GROUP
The Safal Group is seeking a creative and results-driven Digital Marketing Officer to join our dynamic team in Dar es Salaam. The successful candidate will be responsible for managing all digital platforms, developing engaging marketing content, and increasing brand visibility across multiple online channels. You will play a crucial role in supporting the company’s overall marketing strategy through innovative online campaigns and digital communication efforts. In this role, you will be expected to monitor digital trends, optimize web content for search engines, and engage with our audience to build a strong online presence. You will work closely with the marketing team to align digital activities with broader business goals, ensuring consistent messaging and brand integrity. The ideal candidate is someone who can take initiative, analyze performance metrics, and continuously improve our digital footprint while adhering to the brand's core values and strategic objectives.
Key Requirements
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience as a Digital Marketing Officer or in a similar role.
Excellent understanding of digital marketing concepts and best practices.
Experience with B2C social media, Google AdWords, and SEO/SEM.
Perfect knowledge of web analytics tools like Google Analytics.
Skills and experience in creative content writing.
Analytical mindset and critical thinking skills.
Excellent communication and interpersonal skills.
Ability to manage multiple projects and meet strict deadlines.
Knowledge of marketing automation and CRM software.