DIGITAL MARKETING & GROWTH LEAD @ RUSHTREK TOURS
RUSHTREK Tours is seeking a dynamic and results-oriented Digital Marketing & Growth Lead to spearhead our digital presence and drive business growth. The successful candidate will be responsible for executing comprehensive digital marketing strategies, managing diverse content across multiple platforms, and engaging with our customers through various social media channels. You will play a pivotal role in optimizing our presence on Online Travel Agency (OTA) platforms and ensuring our digital systems and website are up-to-date and integrated effectively to support our business objectives.
In addition to core marketing tasks, the Lead will oversee the creation of high-quality marketing materials, including graphics and videos, while coordinating performance-driven campaigns. You will work closely with the management team to support business development initiatives, partnerships, and FAM trips. By tracking performance metrics and providing data-driven insights, you will help refine our strategies and improve overall marketing efficiency. This role requires a blend of creative flair and analytical rigor to enhance the visibility and reputation of RUSHTREK Tours in the competitive tourism market.
In addition to core marketing tasks, the Lead will oversee the creation of high-quality marketing materials, including graphics and videos, while coordinating performance-driven campaigns. You will work closely with the management team to support business development initiatives, partnerships, and FAM trips. By tracking performance metrics and providing data-driven insights, you will help refine our strategies and improve overall marketing efficiency. This role requires a blend of creative flair and analytical rigor to enhance the visibility and reputation of RUSHTREK Tours in the competitive tourism market.
Key Requirements
Bachelor's degree in Marketing, Business, Tourism, or a related field of study.
A minimum of 3-5 years of professional experience in digital marketing, ideally within the tourism industry.
Proven experience in managing and optimizing Online Travel Agency (OTA) platforms.
Demonstrated expertise in running digital campaigns across Meta and Google Ads platforms.
Strong working knowledge of social media management, SEO/SEM strategies, and web analytics tools.
Possession of basic website management skills and proficiency in graphic design for marketing content.
Excellent communication, organization, and analytical skills to coordinate complex marketing materials.
Ability to create and oversee high-quality marketing content including graphics, videos, and copywriting.
Experience in assisting with partnerships, FAM trips, and various business development initiatives.
Ability to track performance metrics and provide actionable insights for strategy improvement.