BUSINESS & MARKETING ANALYST - ADVERTISING INDUSTRY @ ROAR CAPITAL
The Business & Marketing Analyst role is designed to support the company in making data-driven, market-informed, and commercially sound decisions. The position involves a wide array of analytical tasks, including market intelligence, site development analysis, and providing essential support for sales and business development initiatives. By tracking competitor activities and analyzing revenue performance, the analyst helps maintain the company's competitive edge in the advertising industry. Additionally, the role is responsible for developing comprehensive reports and dashboards that provide clear insights into client retention and growth trends. You will be expected to utilize your analytical thinking and commercial judgment to interpret complex datasets and translate them into actionable business strategies. Collaboration with marketing and sales teams is crucial to ensure that all data insights align with the company's broader commercial goals and market dynamics.
Key Requirements
Degree in Business, Marketing, Finance, Economics, Statistics, Data Analytics, or related field.
3-7 years of professional experience in the business industry.
Experience in advertising, media, real estate, telecoms, FMCG, or retail sectors is an advantage.
Strong analytical thinking and problem-solving skills.
Demonstrated good commercial judgment and business acumen.
Deep understanding of sales and marketing dynamics.
Proficiency in developing and maintaining reporting dashboards.
Ability to perform site development and market intelligence analysis.
Expertise in tracking competitor performance and industry trends.
Capability to analyze occupancy and revenue performance data.