WEB DEVELOPER & DIGITAL MARKETING SPECIALIST @ PLANET LODGES & LAIRS
Planet Lodges & Lairs, a prominent name in the Tanzanian safari and hospitality sector, is looking for a talented Web Developer & Digital Marketing Specialist to elevate its digital presence. The successful individual will play a crucial role in maintaining our online booking platforms, driving traffic, and engaging potential guests through strategic digital campaigns. You will work within the People & Culture Department to ensure our brand narrative aligns with our high-quality service offerings.
In this role, you will be responsible for the full lifecycle of our web assets, including development, SEO optimization, and content creation. You will also take the lead on managing SEM campaigns and social media channels to ensure we remain a top choice for travelers visiting the region. Your efforts will directly impact our booking conversions and overall digital footprint in a competitive hospitality market.
In this role, you will be responsible for the full lifecycle of our web assets, including development, SEO optimization, and content creation. You will also take the lead on managing SEM campaigns and social media channels to ensure we remain a top choice for travelers visiting the region. Your efforts will directly impact our booking conversions and overall digital footprint in a competitive hospitality market.
Key Requirements
Minimum 3 years of experience in web development and digital marketing.
Demonstrated experience building and managing WordPress websites using Elementor.
Ability to provide live links to websites previously developed or managed.
Strong knowledge of SEO/SEM, Social media marketing, and Email marketing.
Bachelor’s degree in Marketing, Digital Media, or a related field.
Strong analytical skills and a data-driven approach to marketing.
Ability to manage website performance and user experience improvements.
Capacity to create engaging content for websites, blogs, and newsletters.
Proficiency in monitoring campaign performance and optimizing strategies.
Experience with CRM systems and digital marketing platforms.