DIGITAL MARKETER – WEB, EMAIL AND DESIGN @ PLANET LODGES & LAIRS CAMPS
Planet Lodges & Lairs Camps is seeking a highly skilled and creative Digital Marketer to oversee their digital presence across multiple hospitality brands. The role involves managing web content, executing email marketing strategies, and producing high-quality design assets to drive brand growth and engagement. You will be responsible for ensuring that all property pages, rates, and promotional offers are accurately reflected on company websites while monitoring performance metrics to optimize user experience. Possible work locations include Arusha, Serengeti, and Tarangire. Beyond technical management, the successful candidate will be a brand steward, creating compelling visual content for both digital and print media using tools like Canva and Adobe Creative Suite. You will manage targeted email campaigns via Zoho, segmenting audiences for maximum impact and reporting on performance. Collaboration with internal teams is essential to support trade events, social media initiatives, and sales materials. If you have a keen eye for detail, a passion for travel marketing, and the ability to manage multiple brands simultaneously, this role provides an excellent platform to showcase your multi-disciplinary marketing skills.
Key Requirements
3–5 years of professional experience in digital marketing or a related role.
Prior experience working in the tourism, hospitality, or safari industry is highly preferred.
Proven proficiency in managing and updating websites using the WordPress platform.
Demonstrated experience with email marketing platforms like Zoho Campaigns.
Strong graphic design skills using Canva and/or Adobe Suite tools such as Photoshop and Illustrator.
Basic understanding of SEO principles to improve search engine rankings and visibility.
Familiarity with web analytics tools, particularly Google Analytics, to track campaign success.
Excellent written and verbal communication skills in English for content creation.
Strong organizational and time management skills to handle multiple projects simultaneously.
Ability to work independently and meet strict deadlines within a fast-paced environment.