DIGITAL MARKETER @ PLANET LODGES
Planet Lodges is seeking a hands-on Digital Marketer with strong skills in web management, email marketing, and visual design to be based in Arusha. The successful candidate will take ownership of the group's digital presence across Lairs and Planet Lodges, ensuring every touchpoint—including websites and email campaigns—is consistently on-brand and commercially effective. You will manage WordPress sites end-to-end, lead email marketing programs using Zoho, and produce high-quality design assets for both digital and print formats. This role is ideal for a technically capable and design-literate individual who can work across multiple brands within the group.
In addition to managing content and structure, you will be responsible for monitoring site performance and user experience. You will collaborate with a small, focused marketing team to develop campaign-specific content and maintain brand asset libraries. Performance tracking and reporting are key components of this role, requiring an analytical mind to translate data into actionable steps. Possible work locations for this role include Arusha, Serengeti, and Tarangire, offering a dynamic environment within the premium travel and safari industry.
In addition to managing content and structure, you will be responsible for monitoring site performance and user experience. You will collaborate with a small, focused marketing team to develop campaign-specific content and maintain brand asset libraries. Performance tracking and reporting are key components of this role, requiring an analytical mind to translate data into actionable steps. Possible work locations for this role include Arusha, Serengeti, and Tarangire, offering a dynamic environment within the premium travel and safari industry.
Key Requirements
5 to 8 years of professional experience in digital marketing roles.
Advanced proficiency in WordPress, including site structure and performance management.
Demonstrated experience running end-to-end email marketing programs using Zoho Campaigns.
Strong design capability using Canva and/or Adobe Creative Suite for digital and print formats.
Proven ability to manage digital assets for multiple brands simultaneously.
Working experience in AI including Claude, Co-work/Code, or Agentic ChatGPT.
Strong analytical skills to track, measure, and report on performance across all channels.
Understanding of SEO, GEO, and AEO strategy and implementation.
Experience in the tourism, hospitality, or safari sectors is highly preferred.
Self-starter mentality with the ability to manage time and set priorities independently.