SALES ASSOCIATE (B2B FMCG) @ MORSAN HR CONSULTING
Our client, a fast-growing B2B food distribution company based in Nairobi, is seeking a driven Sales Associate to join their expanding team. The company focuses on providing SMEs, including independent restaurants and corporate clients, with reliable access to essential FMCG consumables through an efficient and streamlined distribution network. The salary for this position is KES 30,000 – 35,000 (Gross) per month.
The successful candidate will be responsible for the full sales cycle, from identifying new B2B customers to managing client onboarding and maintenance. This field-based role requires someone comfortable with prospecting, pitching, and negotiating to meet revenue growth targets. Key activities include lead generation through market visits, cold calling, and using CRM tools to track performance and gather market insights regarding pricing and competition.
The successful candidate will be responsible for the full sales cycle, from identifying new B2B customers to managing client onboarding and maintenance. This field-based role requires someone comfortable with prospecting, pitching, and negotiating to meet revenue growth targets. Key activities include lead generation through market visits, cold calling, and using CRM tools to track performance and gather market insights regarding pricing and competition.
Key Requirements
2–4 years’ experience in sales or business development (FMCG preferred)
Proven track record in B2B sales and closing deals
Experience in hospitality or retail sectors is an added advantage
Strong negotiation, persuasion, and communication skills
Ability to manage the entire sales cycle independently
Familiarity with CRM systems and reporting tools
Highly organized, self-motivated, and target-driven
Comfortable working in a field sales environment
Ability to generate leads through cold calling and market visits
Proficiency in market research and gathering competitor insights
Strong interpersonal skills to maintain long-term client relationships