MARKETING DIRECTOR @ MERIDIANBET
Meridianbet is seeking a dynamic and strategic Marketing Director to lead our branding and growth initiatives in Tanzania. The successful candidate will be responsible for developing comprehensive marketing strategies that align with company objectives, managing brand reputation, and overseeing multi-channel advertising campaigns to drive user acquisition and retention in the competitive betting industry.
The Marketing Director will lead a talented team, manage the marketing budget, and utilize data analytics to optimize performance. You will be expected to identify market trends, engage with local stakeholders, and ensure that all marketing communications reflect the prestige and excitement of the Meridianbet brand across the region.
The Marketing Director will lead a talented team, manage the marketing budget, and utilize data analytics to optimize performance. You will be expected to identify market trends, engage with local stakeholders, and ensure that all marketing communications reflect the prestige and excitement of the Meridianbet brand across the region.
Key Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience in a senior marketing leadership role within the betting or gaming industry.
Exceptional skills in strategic planning and budget management.
Strong understanding of the Tanzanian digital and traditional advertising landscape.
Ability to analyze complex data sets to drive marketing decision-making.
Excellent leadership and team management capabilities.
Fluency in English and Swahili to communicate effectively across all levels.
Proficiency in digital marketing tools, SEO, and social media management platforms.
Strong presentation and stakeholder management skills.
Ability to work under pressure and meet strict project deadlines.