MARKETING MANAGER @ MATEZA TOURS & TRAVEL
Mateza Tours & Travel is seeking a dedicated and strategic Marketing Manager to join their team in Zanzibar. This role is pivotal for driving the company's brand presence and overseeing all marketing initiatives within the travel and tourism sector. The manager will be responsible for crafting comprehensive marketing plans that utilize digital, social, and traditional media to capture market share and enhance customer engagement.
In addition to strategy development, the Marketing Manager will provide leadership to the marketing department, fostering a culture of excellence and mentorship. Key responsibilities include managing CRM systems like HubSpot, optimizing SEO/SEM efforts, and coordinating with other departments to ensure marketing goals align with the broader company vision. Candidates should be ready to work in a fast-paced environment and possess a strong passion for African safaris and hospitality.
In addition to strategy development, the Marketing Manager will provide leadership to the marketing department, fostering a culture of excellence and mentorship. Key responsibilities include managing CRM systems like HubSpot, optimizing SEO/SEM efforts, and coordinating with other departments to ensure marketing goals align with the broader company vision. Candidates should be ready to work in a fast-paced environment and possess a strong passion for African safaris and hospitality.
Key Requirements
Bachelor’s degree in Marketing or a related field (Master’s is a plus).
5+ years’ experience in marketing roles.
2+ years’ experience specifically in a managerial capacity.
At least 3 years of hands-on experience with HubSpot and marketing automation.
Proven expertise in SEO, SEM, and digital analytics.
Experience working with Property Management Systems (PMS) and channel managers.
Solid understanding of OTA (Online Travel Agency) environments.
Exceptional leadership, communication, and project management skills.
Demonstrated ability to analyze market trends and competitor activities.
Previous experience in the travel, tourism, or hospitality industry is highly preferred.