MARKETING & SOCIAL MEDIA LEAD @ JUME & COMPANY LTD
Jume & Company Ltd is seeking a highly creative and commercially driven Marketing & Social Media Lead to join their team on behalf of a large, market-leading trading company. This role is central to driving brand growth and digital engagement through the execution of integrated marketing campaigns across various channels. The successful candidate will oversee social media strategy, content creation with agency partners, and the management of online communities while tracking performance metrics to optimize growth and ROI.
Beyond digital initiatives, the role involves leading brand awareness campaigns across traditional media including outdoor (OOH), radio, and print. You will be responsible for managing marketing budgets, leveraging customer data for segmentation, and coordinating with both internal teams and external agencies to ensure consistent messaging. This position requires a strategic thinker who can bridge the gap between creative content and commercial results in a fast-paced retail or FMCG environment.
Beyond digital initiatives, the role involves leading brand awareness campaigns across traditional media including outdoor (OOH), radio, and print. You will be responsible for managing marketing budgets, leveraging customer data for segmentation, and coordinating with both internal teams and external agencies to ensure consistent messaging. This position requires a strategic thinker who can bridge the gap between creative content and commercial results in a fast-paced retail or FMCG environment.
Key Requirements
Bachelor's degree in Marketing, Communications, or a related field.
Master's degree (MBA or related) is an added advantage.
Minimum of 5-7 years' experience in marketing.
Strong exposure to digital and social media management.
Proven experience in integrated campaigns (ATL & BTL).
Demonstrated expertise in agency management and coordination.
Strong skills in content strategy, analytics, and performance tracking.
Experience in FMCG, retail, or a large commercial environment.
Excellent communication and storytelling abilities.
Proficiency in leveraging customer data and segmentation for conversions.
Strategic thinking and strong stakeholder management skills.
Ability to manage and optimize complex marketing budgets.