TRADE MARKETING OFFICER – FMCG @ INSPIREHR
We are recruiting for a Trade Marketing Officer to support our FMCG business operations. This role focuses on executing trade marketing programs that enhance brand visibility and product performance at the point of sale. You will collaborate with sales and distribution teams to manage trade promotions, merchandising activities, and distribution channel relationships. The Trade Marketing Officer is responsible for tracking the effectiveness of trade activities, ensuring retail compliance, and developing strategies to optimize shelf space. You will serve as the bridge between the marketing strategy and the actual sales channel execution, ensuring all trade communication is aligned with company brand guidelines.
Key Requirements
Bachelor's degree in Marketing or Business Administration
Minimum 3 years of experience in trade marketing or sales within FMCG
Strong understanding of retail channels and modern trade practices
Experience in managing merchandising budgets and promotional campaigns
Ability to analyze retail sales data to inform marketing strategies
Exceptional communication and relationship-building skills
Experience in field marketing and working with sales forces
Strong project management skills to handle multiple initiatives simultaneously
Proficiency in data analysis and presentation tools (Excel, PowerPoint)
Innovative thinker with a focus on market-oriented solutions