DIGITAL MARKETING & SOCIAL MEDIA SPECIALIST @ HSD-MELT
hsd-melt is seeking a dynamic and creative Digital Marketing & Social Media Specialist to join our team in Dar es Salaam. The successful candidate will be responsible for managing all aspects of our social media presence, from strategic planning and content creation to community management and performance analysis. This role is pivotal in driving brand awareness and engagement across various platforms including Instagram, Facebook, LinkedIn, and TikTok. We are looking for an individual with at least three years of experience who possesses a strong understanding of current digital marketing trends and tools. You will work closely with internal teams to align social media efforts with broader marketing strategies, ensuring a consistent brand voice. If you are a proactive professional with a knack for visual storytelling and data-driven optimization, we encourage you to apply for this exciting opportunity.
Key Requirements
Minimum of 3 years of professional experience in digital marketing or social media management.
Proven ability to manage and oversee multiple social media platforms such as Instagram, Facebook, LinkedIn, and TikTok.
Expertise in planning, creating, and scheduling high-quality content aligned with brand strategy.
Strong skills in monitoring social media trends and implementing engagement-focused strategies.
Excellent communication skills for responding to comments and customer inquiries professionally.
Proficiency in analyzing performance metrics and preparing detailed social media reports.
Ability to collaborate effectively with internal teams to support integrated marketing campaigns.
Skill in developing and executing digital marketing campaigns to enhance brand visibility.
Competency in creating basic visual content, banners, and promotional materials using design tools.
Strict adherence to brand guidelines to ensure consistency across all visual and written outputs.