ASSISTANT MARKETING MANAGER @ GROUP MFI
Group MFI is seeking a dynamic Assistant Marketing Manager to join their pan-African team. This role is pivotal in developing and executing marketing strategies aimed at building brand awareness, driving engagement, and generating business growth across the continent. The ideal candidate will have a learning mindset, thriving in a fast-paced, multi-country environment while making a tangible impact on the company's brand presence. The role offers significant international exposure and the opportunity to collaborate with global technology leaders.
The successful candidate will be responsible for a wide array of tasks including brand development, digital content creation, and high-impact event logistics. You will act as a key liaison between internal teams and external stakeholders, ensuring brand consistency across all touchpoints. By conducting market research and tracking performance analytics, you will provide data-driven insights to optimize campaigns and enhance ROI. The position requires a strategic yet hands-on approach to execute marketing initiatives with precision and storytelling flair.
The successful candidate will be responsible for a wide array of tasks including brand development, digital content creation, and high-impact event logistics. You will act as a key liaison between internal teams and external stakeholders, ensuring brand consistency across all touchpoints. By conducting market research and tracking performance analytics, you will provide data-driven insights to optimize campaigns and enhance ROI. The position requires a strategic yet hands-on approach to execute marketing initiatives with precision and storytelling flair.
Key Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field.
3-5 years of marketing experience, preferably in a B2B or technology-driven industry.
Proven expertise in digital marketing, content creation, and event management.
Strong project management and stakeholder engagement skills.
Experience working across multi-country markets in Africa is a strong advantage.
Strategic yet hands-on mindset with the ability to execute initiatives with precision.
Excellent understanding of digital marketing trends, analytics, and automation tools.
Strong storytelling skills with a knack for creating compelling brand content.
Proficiency in video marketing, including client testimonials and case studies.
French language skills are a plus for North and West Africa engagement.
Ability to maintain brand consistency across all physical and digital touchpoints.