SVP OF DIGITAL & CUSTOMER MARKETING @ GINGER FINDS
We are seeking a high-impact SVP of Digital & Customer Marketing to join a large multi-brand specialty retailer. In this senior leadership role, you will own the full customer lifecycle, managing everything from acquisition to retention and long-term lifetime value. You will be responsible for leading the company's digital transformation efforts, specifically within the realms of CRM, loyalty programs, marketing analytics, and performance marketing. This role requires a strategic thinker who can integrate digital and physical channels into a cohesive customer journey.
The ideal candidate is a true omni-channel enterprise leader with a proven track record of driving significant growth through data-driven decision-making and extensive cross-functional collaboration. You will work closely with other departments to ensure a relentless focus on the customer experience across all touchpoints. This is a unique opportunity to shape the digital future of a well-known retail entity and deliver measurable business results through innovation and marketing excellence.
The ideal candidate is a true omni-channel enterprise leader with a proven track record of driving significant growth through data-driven decision-making and extensive cross-functional collaboration. You will work closely with other departments to ensure a relentless focus on the customer experience across all touchpoints. This is a unique opportunity to shape the digital future of a well-known retail entity and deliver measurable business results through innovation and marketing excellence.
Key Requirements
Proven experience in owning the full customer lifecycle from acquisition to retention.
Demonstrated ability to lead digital transformation in a large enterprise environment.
Strategic expertise in CRM and loyalty program development and management.
Strong background in marketing analytics and the ability to translate data into actionable insights.
Experience managing performance marketing budgets and optimizing ROAS.
Ability to lead omni-channel initiatives that bridge digital and physical retail spaces.
Expertise in driving growth through data-driven strategies and cross-functional teamwork.
Relentless focus on improving and innovating the end-to-end customer experience.
Minimum of 10 years of experience in senior digital marketing leadership roles.
Excellent communication and presentation skills suitable for C-suite and board-level interactions.