DIGITAL MARKETING & SEO EXPERT @ EXPERIENCE SAFARIS
Experience Safaris is a premier tour operator dedicated to delivering transformative safari experiences and unforgettable high-value memories across Tanzania. We are seeking a highly skilled, results-driven Digital Marketing & SEO Expert with proven experience in the tourism industry to lead our growth strategy, manage Google Ads campaigns, and drive organic traffic that converts into bookings.
The successful candidate will oversee the full lifecycle of our digital marketing initiatives, including performance marketing, technical website audits, and comprehensive content strategy. You will be responsible for translating our business revenue objectives into actionable marketing campaigns, conducting competitive market analysis, and ensuring our online presence remains dominant within the travel and tourism sector.
The successful candidate will oversee the full lifecycle of our digital marketing initiatives, including performance marketing, technical website audits, and comprehensive content strategy. You will be responsible for translating our business revenue objectives into actionable marketing campaigns, conducting competitive market analysis, and ensuring our online presence remains dominant within the travel and tourism sector.
Key Requirements
Proven experience running Google Ads and SEO campaigns for tour operators or tourism entities
Advanced proficiency in Google Search Console and GA4
Expert-level knowledge of Google Ads Manager
Hands-on experience with SEO tools such as Ahrefs or Semrush
Ability to develop and execute high-converting content marketing strategies
Strong understanding of conversion funnels and lead generation tactics
Experience with geo-targeted outreach and backlink building
Demonstrated ability to perform technical website audits
Strong analytical skills for competitor gap analysis and performance reporting
Strategic mindset for translating business goals into measurable marketing tactics