MARKETING MANAGER @ EPIC BR
The Marketing Manager will be responsible for developing and implementing strategic marketing plans that align with the company's overall business objectives. This role involves leading brand awareness campaigns across various digital and traditional marketing platforms to enhance the company's market presence. The successful candidate will conduct thorough market research and competitor analysis to identify new business opportunities and maintain a competitive edge in the construction industry. Additionally, you will manage social media platforms, website content, and coordinate the preparation of all marketing materials, including brochures and proposals. This position requires a proactive individual who can maintain strong relationships with clients, partners, and industry stakeholders. You will also be expected to organize and participate in exhibitions, trade fairs, and corporate events to represent the company. Monitoring and evaluating campaign performance through detailed marketing reports is essential to ensure the effectiveness of all marketing initiatives. The role is based in Dar es Salaam and offers a dynamic environment for a marketing professional to thrive.
Key Requirements
Bachelor's Degree in Marketing, Business Administration or related field.
5 years of marketing experience in the construction industry.
Strong knowledge of digital marketing & brand management.
Excellent communication, negotiation & presentation skills.
Experience in market analysis & campaign management.
Proficiency in MS Office and marketing tools/ software.
Ability to develop strategic marketing plans aligned with business objectives.
Proven track record in leading brand awareness campaigns across multiple platforms.
Expertise in managing company social media and website content.
Capability to coordinate preparation of brochures, proposals, and presentations.
Experience in organizing and participating in industry exhibitions and corporate events.
Skill in monitoring and evaluating campaign performance via reports.