DIGITAL MARKETING SPECIALIST @ CUSTOMER CENTRIC
A premium retail brand is seeking a technically strong and performance-driven Digital Marketing Specialist to join their team in Nairobi. The role involves leading high-impact digital campaigns, driving online visibility, and supporting business growth through advanced data-driven marketing strategies. The ideal candidate will be a creative and analytical thinker capable of navigating the complexities of the digital landscape to enhance brand presence.
In this position, you will focus on SEO and SEM strategy, managing paid advertising across Google Ads and Meta, and providing deep campaign performance analytics. You will also be responsible for content creation and improving brand visibility within a collaborative, growth-oriented environment. This is a unique opportunity to work with a high-end retail brand and contribute to their strategic digital goals while optimizing marketing budgets for maximum efficiency.
In this position, you will focus on SEO and SEM strategy, managing paid advertising across Google Ads and Meta, and providing deep campaign performance analytics. You will also be responsible for content creation and improving brand visibility within a collaborative, growth-oriented environment. This is a unique opportunity to work with a high-end retail brand and contribute to their strategic digital goals while optimizing marketing budgets for maximum efficiency.
Key Requirements
At least 4 years of professional experience in digital marketing.
Proven experience running and managing Google Ads and Meta campaigns.
Hands-on expertise in SEO, SEM, and performance-based marketing.
Proficiency in A/B testing and digital budget optimization.
Strong analytical skills with a focus on data reporting and interpretation.
Excellent communication and creative content creation skills.
Advanced experience using digital marketing and analytics tools.
A background in IT or Computer Science is an added advantage.
Ability to drive online visibility through technical and strategic campaign management.
Capacity to work effectively within a premium retail brand environment.