CATEGORY LEAD – HYGIENE (DIAPER CATEGORY) @ BDHRS
We are looking for a dynamic and strategic Category Lead – Hygiene to drive growth and innovation within the Diaper Category. This role is crucial for developing and executing category strategies, managing brand communications, and overseeing trade activations. The ideal candidate will have a strong background in FMCG marketing and a passion for building impactful brands in the Kenyan market. The candidate will be responsible for defining the category strategy, managing the marketing budget, and ensuring all brand messaging is consistent across various channels.
Key responsibilities include portfolio development, performance management, and data-driven decision-making. The position is based in Kenya, with potential work locations including Nairobi and Thika. Successful candidates will lead innovation efforts and ensure the brand maintains a competitive edge in the hygiene sector. You will collaborate with cross-functional teams to enhance trade visibility and optimize channel performance. Candidates must be able to translate consumer insights into actionable marketing plans that drive market share and volume growth.
Key responsibilities include portfolio development, performance management, and data-driven decision-making. The position is based in Kenya, with potential work locations including Nairobi and Thika. Successful candidates will lead innovation efforts and ensure the brand maintains a competitive edge in the hygiene sector. You will collaborate with cross-functional teams to enhance trade visibility and optimize channel performance. Candidates must be able to translate consumer insights into actionable marketing plans that drive market share and volume growth.
Key Requirements
Bachelor’s degree in Marketing, Business, or related field (MBA/CIM preferred).
5–8 years of experience in FMCG marketing roles.
Minimum of 3 years specifically in brand or category management.
Previous experience in Personal Care or Hygiene categories is highly preferred.
Proven ability to develop and execute strategic category plans.
Strong understanding of trade and channel activation within the FMCG sector.
Excellent communication and brand management skills.
Ability to analyze data and manage performance metrics effectively.
Experience in innovation and product portfolio development.
Ability to work in a fast-paced, dynamic environment to drive brand growth.