MARKETING & DIGITAL MARKETING OFFICER @ AKILI SOFT LIMITED
Akili Soft Limited is seeking a results-driven Marketing & Digital Marketing Officer to join our team in Dar es Salaam on a full-time basis. The successful candidate will be responsible for leading comprehensive marketing campaigns, generating high-quality leads, and supporting the company's sales growth objectives. You will work closely with our internal Graphics Design and Content Creation teams to develop engaging material and ensure brand consistency across all digital channels.
In this role, you will manage paid advertising on platforms like Google and Meta, oversee content planning, and handle email and WhatsApp marketing initiatives. You will also be expected to utilize tools such as Google Analytics, CRM software, and WordPress to track performance and optimize strategies. If you are a creative, commercially minded professional with a background in B2B or software marketing, this is an excellent opportunity to grow your career within a dynamic IT environment.
In this role, you will manage paid advertising on platforms like Google and Meta, oversee content planning, and handle email and WhatsApp marketing initiatives. You will also be expected to utilize tools such as Google Analytics, CRM software, and WordPress to track performance and optimize strategies. If you are a creative, commercially minded professional with a background in B2B or software marketing, this is an excellent opportunity to grow your career within a dynamic IT environment.
Key Requirements
Bachelor's Degree in Marketing, Digital Marketing, Business Administration, or related fields such as IT.
A minimum of 2-3 years of relevant experience in a digital marketing role.
Previous experience in B2B, software, or ERP marketing is highly advantageous.
Proven expertise in managing social media marketing and content planning.
Proficiency in paid advertising platforms specifically Google Ads and Meta Ads.
Demonstrated skills in copywriting and high-quality lead generation.
Familiarity with SEO basics, email marketing tools like Mailchimp, and WhatsApp marketing.
Advanced knowledge of Google Analytics for reporting and performance tracking.
Technical proficiency in WordPress basics, CRM tools, and Microsoft Excel or Google Sheets.
Strong interpersonal skills to collaborate effectively with Graphics Design and Content Creation staff.
Ability to work under pressure and meet specific marketing targets and deadlines.