DIGITAL MARKETING OFFICER @ BMG GROUP
BMG Group, specializing in heavy machinery leasing, is seeking a talented Digital Marketing Officer to join our team in Tanzania. This pivotal role requires an individual highly capable of creating compelling and engaging digital content that drives interest and leads within the industrial and heavy machinery sector. The successful candidate will be responsible for defining and executing digital marketing strategies across various platforms, ensuring brand visibility and market expansion.
Key duties include managing social media channels, optimizing content for search engines (SEO/SEM), analyzing campaign performance metrics, and collaborating with sales teams to align marketing efforts with business goals. We are looking for a proactive professional who can translate technical services into accessible and persuasive online narratives, supporting the growth of our heavy machinery leasing portfolio across the region.
Key duties include managing social media channels, optimizing content for search engines (SEO/SEM), analyzing campaign performance metrics, and collaborating with sales teams to align marketing efforts with business goals. We are looking for a proactive professional who can translate technical services into accessible and persuasive online narratives, supporting the growth of our heavy machinery leasing portfolio across the region.
Requirements:
- Ability to create compelling and highly engaging digital contents.
- Proven professional experience as a Digital Marketing Officer or similar role, preferably in the industrial or heavy machinery leasing sector.
- Expert knowledge of SEO, SEM, and PPC campaign management.
- Proficiency in utilizing social media management tools and advertising platforms (e.g., Facebook Ads, LinkedIn Marketing).
- Strong analytical skills, including the ability to measure and report on the performance of all digital marketing campaigns.
- Excellent written and verbal communication skills in both English and Swahili.
- Demonstrated ability to manage website content and optimize user experience.
- Familiarity with graphic design software or video editing tools for content creation.
- Minimum of a Bachelor's degree in Marketing, Communications, or a related discipline.
- Strategic mindset with the ability to adapt marketing efforts to evolving digital trends.