JOURNEY ORCHESTRATION LEAD @ TRUE CODE SOLUTIONS
The Journey Orchestration Lead is a high-impact, execution-focused role designed to scale multi-channel support and drive a new consumer lifecycle strategy for a major enterprise initiative. Working in a hybrid environment in Florida, the successful candidate will partner closely with senior product leadership to design, build, and optimize world-class customer journeys. This position is ideal for a strategic execution expert who excels in CRM and lifecycle marketing and is ready to help an organization transition to innovative ways of working across multiple platforms and teams.
In this role, you will be responsible for strategizing enterprise-level journey orchestration across both commercial and transactional email channels. Using platforms like Salesforce Marketing Cloud and Adobe Target, you will create sophisticated lifecycle journeys and collaborate with analytics teams to monitor performance and delivery health. By identifying testing opportunities for incremental personalization, you will directly influence how the organization connects with its customers, ensuring every touchpoint is optimized for maximum engagement and efficiency.
In this role, you will be responsible for strategizing enterprise-level journey orchestration across both commercial and transactional email channels. Using platforms like Salesforce Marketing Cloud and Adobe Target, you will create sophisticated lifecycle journeys and collaborate with analytics teams to monitor performance and delivery health. By identifying testing opportunities for incremental personalization, you will directly influence how the organization connects with its customers, ensuring every touchpoint is optimized for maximum engagement and efficiency.
Key Requirements
3 to 5 plus years of experience in CRM, Lifecycle Marketing, or Journey Orchestration
Hands-on expertise with Salesforce Marketing Cloud (SFMC) or comparable enterprise platforms
Proven experience with Adobe Target for personalization and testing
A strategic mindset with a strong focus on tactical execution
Must be authorized to work in the USA without sponsorship
Ability to work in a hybrid model requiring 4 days onsite in Florida
Experience planning enterprise journey orchestration across commercial and transactional channels
Ability to analyze performance and delivery health in partnership with analytics teams
Strong collaboration skills to work across multiple platforms and departments
Expertise in designing and building sophisticated multi-channel customer lifecycle journeys