MARCOM MANAGER @ THE WESTIN GOA
We are seeking a creative and detail-oriented Marketing Communications (MarCom) Manager to lead the brand narrative for The Westin Goa. In this role, you will be responsible for developing and executing comprehensive marketing strategies that encompass digital marketing, public relations, social media, and on-site activations. You will serve as the brand guardian, ensuring all communications align with the Westin and Marriott International standards.
The MarCom Manager will work closely with the leadership team to promote the hotel's outlets, spa, and guest rooms through targeted campaigns. You will manage relationships with media outlets and influencers, oversee the creation of high-quality marketing collateral, and monitor the hotel's online reputation across various platforms. This role requires a blend of creative thinking and analytical prowess to measure campaign effectiveness and ROI. Your goal is to increase brand visibility and drive engagement among our target audience both domestically and internationally.
The MarCom Manager will work closely with the leadership team to promote the hotel's outlets, spa, and guest rooms through targeted campaigns. You will manage relationships with media outlets and influencers, oversee the creation of high-quality marketing collateral, and monitor the hotel's online reputation across various platforms. This role requires a blend of creative thinking and analytical prowess to measure campaign effectiveness and ROI. Your goal is to increase brand visibility and drive engagement among our target audience both domestically and internationally.
Key Requirements
Proven experience in marketing or communications within the hospitality or luxury sector.
Exceptional writing and storytelling skills in English.
Experience in managing social media platforms for business purposes.
Knowledge of SEO, SEM, and digital advertising platforms.
Ability to manage external agencies and vendors effectively.
Strong project management skills and the ability to meet tight deadlines.
Creative mindset with a keen eye for design and photography.
Proficiency in marketing analytics and reporting tools.
Bachelor’s degree in Communications, Marketing, or a related field.
Strong interpersonal skills for networking with media and stakeholders.