MARKETING OFFICER (1 POST) @ THE INSTITUTE OF HEAVY EQUIPMENT AND TECHNOLOGY (IHET)
IHET is seeking a creative and results-oriented Marketing Officer to enhance our brand presence and drive student recruitment. Your primary focus will be on brand positioning and digital marketing, utilizing various platforms to reach potential students and industry partners. You will be instrumental in building strong partnerships with mining and construction firms, ensuring that our training programs are well-known among key industry players. This role involves activities in Dar es Salaam, Dodoma, and surrounding regions during recruitment drives.
As the Marketing Officer, you will organize and lead recruitment events, workshops, and school visits to promote our technical programs. You will be responsible for creating engaging content for social media and other digital channels to showcase the value of heavy equipment training. The successful candidate will have a creative mindset and the ability to translate technical program features into compelling marketing messages. By driving enrollment and expanding our professional network, you will help IHET maintain its position as a center of excellence in industrial training.
As the Marketing Officer, you will organize and lead recruitment events, workshops, and school visits to promote our technical programs. You will be responsible for creating engaging content for social media and other digital channels to showcase the value of heavy equipment training. The successful candidate will have a creative mindset and the ability to translate technical program features into compelling marketing messages. By driving enrollment and expanding our professional network, you will help IHET maintain its position as a center of excellence in industrial training.
Key Requirements
Diploma or Bachelor’s Degree in Marketing, PR, or Communications.
Creative mindset with demonstrated skills in social media management.
Experience in brand positioning and institutional marketing.
Ability to develop and execute digital marketing strategies.
Proven experience in building partnerships with corporate firms.
Skills in organizing large-scale recruitment drives and promotional events.
Excellent verbal and written communication skills in English and Swahili.
Proficiency in graphic design or content creation tools is a plus.
Strong networking and interpersonal abilities.
Ability to travel for marketing activities and field visits.
Self-motivated with the ability to work towards specific enrollment targets.