DIGITAL & MEDIA MARKETING LEAD @ STAFFLINK EXPRESS
The Digital & Media Marketing Lead role at Stafflink Express is a pivotal position designed for a strategic professional capable of driving brand visibility and strategic growth for a luxury brand. Unlike a standard content posting role, this position focuses on high-level brand building, demand creation, and performance-driven execution within the premium market. The successful candidate will be responsible for ensuring that every piece of content, campaign, and communication reflects the highest standards of the facility, ultimately driving measurable revenue through intentional and elevated digital presence. Possible work locations include Lekki and other areas within Lagos under a hybrid work model.
Key responsibilities involve developing organic growth strategies through SEO, managing premium social media engagement, and overseeing high-impact B2B and B2C partnerships. Performance will be measured against strict KPIs, including organic traffic growth, conversion rates for bookings, and an email open rate of at least 25%. The compensation package for this role includes a base salary ranging from ₦350,000 to ₦450,000 per month, supplemented by performance bonuses tied to growth in bookings and campaign ROI. Candidates must demonstrate an ability to combine creative storytelling with rigorous data analysis and execution discipline.
Key responsibilities involve developing organic growth strategies through SEO, managing premium social media engagement, and overseeing high-impact B2B and B2C partnerships. Performance will be measured against strict KPIs, including organic traffic growth, conversion rates for bookings, and an email open rate of at least 25%. The compensation package for this role includes a base salary ranging from ₦350,000 to ₦450,000 per month, supplemented by performance bonuses tied to growth in bookings and campaign ROI. Candidates must demonstrate an ability to combine creative storytelling with rigorous data analysis and execution discipline.
Key Requirements
Developing and executing digital strategies that increase visibility, bookings, and brand authority.
Driving organic growth through search engine optimization (SEO) and high-performing digital campaigns.
Creating and overseeing premium-quality content across all platforms including visuals, video, and copy.
Managing professional email marketing, newsletters, and client communication flows.
Building and executing strategic B2B and B2C partnerships and co-branded campaigns.
Managing social media platforms with a primary focus on engagement, brand positioning, and conversion.
Tracking performance metrics and optimizing digital campaigns based on data-driven insights.
Demonstrating a deep understanding of how to market products or services to a premium/luxury audience.
Maintaining a detail-oriented approach and high brand consciousness in all marketing outputs.
Using quantitative data to guide decision-making processes rather than relying on guesswork.