HEAD DIGITAL MARKETING @ SINGH ROHIT
We are seeking a highly motivated and experienced Head of Digital Marketing to lead our digital growth initiatives and e-commerce business operations. Based in Mumbai, this role focuses on the luxury retail and jewelry sector, requiring a candidate who can scale online business platforms and manage high-end brand positioning effectively. You will be responsible for overseeing the entire digital commerce ecosystem, coordinating with external agencies for performance marketing and social media, and ensuring a seamless customer experience through platforms like Shopify Plus. In this strategic role, you will utilize deep analytical insights to drive conversion rates and improve overall online performance across various sales channels. You will lead cross-functional projects, manage major marketplace accounts such as Amazon and Myntra, and implement robust SEO and CRM strategies to maintain a competitive edge. A focus on data-driven decision-making and leadership will be critical as you manage stakeholders and drive the brand's digital vision forward. The salary for this position is offered as per market standards.
Key Requirements
Bachelor's or Master’s degree in Marketing, E-Commerce, Business Administration, or a related field.
Must have 5-8 years of hands-on experience in Digital Commerce and E-Commerce Management.
Proven background in the Jewelry, Luxury, or Retail industry.
Strong experience in digital growth strategies and online business scaling.
Hands-on experience with Shopify, Shopify Plus, and its associated ecosystem.
In-depth knowledge of analytics and customer behavior tools such as Google Analytics, Mixpanel, and Hotjar.
Expertise in SEO strategies and tools like SEMRush, Ahrefs, Moz, and Google Search Console.
Experience working with Marketplaces including Amazon, Flipkart, and Myntra.
Strong data analysis skills to track eCommerce performance and conversion rates.
Proficiency in Zoho CRM is considered an added advantage.
Excellent communication and stakeholder management skills.
Proven leadership skills and ability to manage complex projects independently.