HEAD OF SALES & MARKETING – REAL ESTATE @ SHIVASHREE
The Head of Sales & Marketing role for this premium real estate developer is a critical senior leadership position based in Kenya, focused on driving high-end residential sales across the region. The incumbent will be responsible for defining the sales trajectory and market penetration strategies for luxury property projects. This involves not only setting strategic direction but also ensuring operational excellence across the entire sales lifecycle, from lead generation through to final closure of high-value deals. A significant part of the role is geared towards building and maintaining relationships with an elite clientele, including High-Net-Worth Individuals (HNIs), diaspora clients, and powerful business and political leaders. The successful candidate will lead, manage, and motivate an experienced sales and marketing team to meet aggressive targets. They must personally possess the capability to close high-value residential property deals, demonstrating mastery in negotiation and client relationship management. Furthermore, the role demands structuring and executing complex bulk deals with institutional investors such as SACCOs, large corporations (MNCs), and specialized community groups, ensuring all marketing campaigns are strategically aligned to support these overarching sales objectives.
Key Requirements
Proven track record selling residential properties valued at USD 200,000+.
Strong experience in non-mortgage sales models (e.g., direct sales to HNIs/investors).
Established network within high-end clientele segments, including diaspora clients and institutional groups.
Demonstrated ability to lead, manage, and motivate a professional sales and marketing team.
Extensive real estate sales experience, particularly in the premium residential sector.
Exceptional negotiation, presentation, and communication skills vital for closing high-value deals.
Ability to develop and execute overarching sales and marketing strategies for premium property projects.
Proficiency in networking within elite business, political, and community circles.
Experience structuring and closing complex bulk deals with institutional investors (SACCOs, corporates, MNCs).
Deep understanding of aligning marketing initiatives with overarching sales objectives and revenue targets.