MARKETING MANAGER @ REST FOOD PRODUCTS (RFP)
Rest Food Products (RFP) is seeking a highly motivated and results-driven Marketing Manager to spearhead our ambitious growth initiatives. This pivotal role involves driving significant sales growth and expanding our market presence throughout Tanzania and the wider East African region. The successful candidate will be an experienced FMCG professional, responsible for developing and implementing effective marketing strategies that ensure strong brand visibility, market penetration, and sustainable revenue generation across all target territories. This is a critical leadership position requiring strategic thinking combined with hands-on execution capabilities.
The Marketing Manager must possess over 5 years of relevant industry experience and demonstrate a concrete track record of successfully delivering measurable revenue increases. Key responsibilities include optimizing our route-to-market strategies, managing key accounts, and leading initiatives that translate into tangible business results. The role demands an individual who can thrive in a dynamic, high-growth environment and who understands the nuances of the regional consumer market.
The Marketing Manager must possess over 5 years of relevant industry experience and demonstrate a concrete track record of successfully delivering measurable revenue increases. Key responsibilities include optimizing our route-to-market strategies, managing key accounts, and leading initiatives that translate into tangible business results. The role demands an individual who can thrive in a dynamic, high-growth environment and who understands the nuances of the regional consumer market.
Key Requirements
5+ years of professional experience in FMCG marketing or sales management.
Proven track record of delivering measurable revenue growth and achieving sales targets.
Demonstrated expertise in strong route-to-market execution strategies.
Ability to develop and implement comprehensive marketing plans for the Tanzanian and East African markets.
Strong understanding of the Fast-Moving Consumer Goods (FMCG) sector dynamics.
Proficiency in market analysis, consumer behavior, and competitive landscape assessment.
Excellent leadership, communication, and team management skills.
Experience managing budgets and optimizing marketing spend for maximum ROI.
Capability to travel regionally across East Africa as required.
Bachelor's degree in Marketing, Business Administration, or a related field.