SALES DIRECTOR – LUXURY SENIOR LIVING COMMUNITY @ REDFORD HEARTH
We are seeking a top-tier Sales Director for a high-end senior living community located in Virginia (VA 22655 - VA 22630). This is a critical role for an exceptional sales professional who is known for delivering real results, specifically high occupancy and consistent revenue growth. You will be part of a respected and growing organization that raises the bar in both care and resident experience, particularly within memory care. The successful candidate will own the entire sales function, guiding families through the emotional move-in process while maintaining a sharp focus on commercial metrics like EBITDA and admissions conversion rates. The salary for this position ranges from $64,000 to $68,000 annually.
In this role, you will be responsible for the full sales journey, from the first inquiry to the actual move-in. You will build authentic relationships with families, residents, and referral partners, while ensuring that community tours are personal and engaging rather than scripted. Collaborating closely with the Executive Director, you will use CRM data to stay on top of performance and exceed occupancy targets. This position offers a premium work environment and comprehensive benefits, including a 401(k) with matching, health, dental, and vision insurance, life insurance, and paid time off. If you are a high-performing sales leader looking to make a significant impact in a luxury healthcare setting, we invite you to apply.
In this role, you will be responsible for the full sales journey, from the first inquiry to the actual move-in. You will build authentic relationships with families, residents, and referral partners, while ensuring that community tours are personal and engaging rather than scripted. Collaborating closely with the Executive Director, you will use CRM data to stay on top of performance and exceed occupancy targets. This position offers a premium work environment and comprehensive benefits, including a 401(k) with matching, health, dental, and vision insurance, life insurance, and paid time off. If you are a high-performing sales leader looking to make a significant impact in a luxury healthcare setting, we invite you to apply.
Key Requirements
Strong track record in sales, preferably within senior living, hospitality, or healthcare sectors.
Demonstrated ability to achieve and maintain a 90–100% admissions conversion rate.
Deep understanding of commercial metrics including occupancy, revenue, and EBITDA.
Proven experience managing the complete sales cycle from lead generation to move-in.
Ability to build and maintain professional relationships with families and referral partners.
Exceptional communication skills for conducting personalized and persuasive community tours.
Proficiency in utilizing CRM systems to track sales performance and manage leads.
Highly organized with a disciplined approach to follow-through and lead management.
Strategic mindset capable of collaborating with executive leadership to hit occupancy targets.
A compassionate and credible demeanor suitable for working with seniors and their families.