SMO / GOOGLE ANALYTICS SPECIALIST (1 POSITION) @ PUNJABI STARLIVE PRODUCTIONS
The Punjabi StarLive Production is actively seeking a high-performance Digital Marketing Professional to take on the role of SMO / Google Analytics Specialist. This position, located on-site in Mohali, India, is crucial for managing and scaling the company
’s extensive social media presence, driving high-converting campaigns, and meticulously tracking performance using advanced analytics tools. The role operates during the afternoon shift, 1 PM to 10 PM IST, and is instrumental in increasing reach, engagement, and generating leads for celebrity bookings, concerts, and general entertainment campaigns across the globe. Key responsibilities include managing all major social platforms, executing daily social media optimization strategies, and running sophisticated paid advertising campaigns via Meta and Google Ads for ticket sales and lead generation. The successful candidate must be highly data-driven, creating detailed monthly performance reports and continuously optimizing campaigns based on crucial metrics such as CTR, conversions, and ROI. Collaboration with the creative team for content production and managing influencer collaborations are also core components of this position. The salary offered for this role ranges from
₹25,000 to
₹60,000 per month, depending on the candidate's experience and expertise.
’s extensive social media presence, driving high-converting campaigns, and meticulously tracking performance using advanced analytics tools. The role operates during the afternoon shift, 1 PM to 10 PM IST, and is instrumental in increasing reach, engagement, and generating leads for celebrity bookings, concerts, and general entertainment campaigns across the globe. Key responsibilities include managing all major social platforms, executing daily social media optimization strategies, and running sophisticated paid advertising campaigns via Meta and Google Ads for ticket sales and lead generation. The successful candidate must be highly data-driven, creating detailed monthly performance reports and continuously optimizing campaigns based on crucial metrics such as CTR, conversions, and ROI. Collaboration with the creative team for content production and managing influencer collaborations are also core components of this position. The salary offered for this role ranges from
₹25,000 to
₹60,000 per month, depending on the candidate's experience and expertise.
Key Requirements
Manage Instagram, Facebook, YouTube & LinkedIn pages.
Plan and execute daily SMO strategy for artist promotions & events.
Run paid campaigns (Meta & Google Ads) for lead generation & ticket sales (PPC).
Monitor engagement, followers growth & audience behavior.
Track performance via Google Analytics & Meta Business Suite.
Create monthly analytics and performance reports.
Optimize campaigns based on CTR, conversions & ROI.
Coordinate with graphic/video team for reels & creatives.
Manage influencer collaborations & paid promotions.
2–5 years experience in Social Media Marketing.
Strong proficiency in Google Analytics, Meta Ads & performance marketing.