SALES MANAGER – GENERAL TRADE (SWEETS CATEGORY) @ PARAM DAIRY INDIA
Param Dairy India is seeking a dynamic and experienced Sales Manager specializing in General Trade for the Sweets Category. The successful candidate will be responsible for overseeing the distribution network across New Delhi and the NCR region, focusing specifically on the mithai market. This role requires a professional who can effectively manage relationships with distributors and retailers while driving market penetration and territory growth. You will be expected to leverage your existing network to enhance brand visibility and ensure that products are widely available across various outlets.
The ideal candidate must have a proven track record in the FMCG sector, particularly with established sweets brands such as Bikanervala or Haldiram's. Responsibilities include analyzing consumer behavior, driving sales volumes, and implementing strategies for outlet expansion. We are looking for a result-oriented individual with a go-getter mindset who can thrive in a competitive market environment. If you possess a deep understanding of the local sweets market and have the expertise to scale general trade operations, we encourage you to apply.
The ideal candidate must have a proven track record in the FMCG sector, particularly with established sweets brands such as Bikanervala or Haldiram's. Responsibilities include analyzing consumer behavior, driving sales volumes, and implementing strategies for outlet expansion. We are looking for a result-oriented individual with a go-getter mindset who can thrive in a competitive market environment. If you possess a deep understanding of the local sweets market and have the expertise to scale general trade operations, we encourage you to apply.
Key Requirements
Mandatory experience in the sweets/mithai industry.
Must have worked with reputed brands like Bikanervala, Haldiram’s, Lal Sweets, or similar.
Strong hands-on experience in General Trade (GT) distribution channels.
Expertise in handling distributors, retailers, and channel expansion strategies.
Proven track record in secondary sales, market penetration, and territory growth.
Deep understanding of the local sweets market and consumer behavior patterns.
Possession of a strong professional network within the Delhi NCR GT market.
Ability to drive sales volumes, brand visibility, and significant outlet expansion.
Result-oriented approach with a proactive go-getter mindset.
Excellent negotiation and relationship management skills with channel partners.