BRAND & SOCIAL MEDIA SPECIALIST @ MYVALIANT
We are seeking a creative and strategic Brand & Social Media Specialist to join our growing digital banking team in Petaling Jaya. In this role, you will be instrumental in building the future of financial services by leveraging data and technology to drive financial inclusion across Malaysia. You will lead the development of impactful brand campaigns, manage community education initiatives, and ensure brand consistency across all internal and external communication channels. This is a unique opportunity for a professional who thrives in a fast-paced, startup-like environment and is passionate about shaping the identity of a modern digital bank. Your daily activities will be split between strategic brand initiatives and hands-on social media management. You will be responsible for developing and executing social media strategies across multiple platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn. Additionally, you will build relationships with influencers, monitor social media performance using analytics tools, and oversee customer engagement to ensure timely and on-brand responses. By managing social listening and sentiment monitoring, you will identify emerging trends and mitigate brand risks while staying compliant with all regulatory requirements.
Key Requirements
3–5 years of experience in Brand and Social Media Marketing
Proven track record in executing successful brand and social media campaigns
Strong knowledge of major social media platforms and best practices
Experience using social media analytics and listening tools
Experience managing customer engagement and sentiment across social platforms
Excellent written and verbal communication skills
Strong planning, stakeholder management, and collaboration skills
Able to thrive in a fast-paced, startup-like environment
Ability to lead creative brainstorming sessions using consumer insights
Proficiency in ensuring consistency across branding and messaging