BRAND & SOCIAL MEDIA SPECIALIST @ MY VALIANT
We are building the future of digital banking in Malaysia, utilizing data, technology, and trust to foster financial inclusion and provide superior customer service. We are seeking a creative and strategic Brand & Social Media Specialist to join our team in Petaling Jaya. This individual will be instrumental in shaping our brand's presence, engaging with our growing community, and driving campaigns that resonate with our audience in a fast-paced, startup-like environment. The role involves a dual focus on brand initiatives and social media strategy. You will lead brand campaign execution, drive creative brainstorming based on consumer insights, and ensure brand consistency across all platforms. On the social media front, you will manage our presence on platforms such as Facebook, Instagram, TikTok, and LinkedIn, build relationships with content creators, and analyze KPIs to optimize engagement. Your efforts will help us build a meaningful brand and make a lasting impact in the fintech space.
Key Requirements
3–5 years of experience in Brand and Social Media Marketing
Proven track record in executing successful brand and social media campaigns
Strong knowledge of major social media platforms and best practices
Experience using social media analytics and listening tools
Experience managing customer engagement and sentiment across social platforms
Excellent written and verbal communication skills
Strong planning, stakeholder management, and collaboration skills
Able to thrive in a fast-paced, startup-like environment
Bachelor’s degree in Marketing, Communications, or a related field
Demonstrated ability to lead creative brainstorming sessions and project manage complex brand initiatives