DIGITAL MARKETING EXECUTIVE – LEAD GENERATION (FOREX BACKGROUND) @ MALTAR SERVICES PVT. LTD.
We are seeking a Digital Marketing Executive with a specific background in the Forex industry to lead our lead generation efforts. The ideal candidate will be responsible for creating and executing comprehensive digital marketing strategies aimed at acquiring high-quality leads through various online channels. You will work closely with the sales team to ensure a steady pipeline of prospects and optimize campaigns based on performance data and ROI metrics.
In this role, you will manage search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing campaigns. You will also be tasked with analyzing market trends within the Forex sector to stay ahead of the competition and implement innovative tactics. This position requires a data-driven approach and the ability to adapt quickly to the fast-paced nature of digital trading environments while maintaining brand consistency across all platforms.
In this role, you will manage search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing campaigns. You will also be tasked with analyzing market trends within the Forex sector to stay ahead of the competition and implement innovative tactics. This position requires a data-driven approach and the ability to adapt quickly to the fast-paced nature of digital trading environments while maintaining brand consistency across all platforms.
Key Requirements
2–3 years of experience in digital marketing specifically focusing on lead generation.
Proven background or working knowledge of the Forex industry is mandatory.
Proficiency in managing SEO and SEM campaigns to drive organic and paid traffic.
Experience with social media advertising platforms like Facebook Ads and LinkedIn Ads.
Strong analytical skills to track campaign performance and generate detailed reports.
Excellent written and verbal communication skills for content creation and team collaboration.
In-depth knowledge of Google Analytics and other marketing automation tools.
Ability to work independently and manage multiple marketing projects simultaneously.
Bachelor's degree in Marketing, Business, or a related field.
Strong understanding of landing page optimization and A/B testing methodologies.