BRAND MANAGER @ GIVANAS COSMETICS
Givanas Cosmetics is seeking a dedicated and experienced Brand Manager to join our team in Lagos, Nigeria, specifically based in the Apapa region. This full-time, on-site role is designed for a marketing professional who has a deep understanding of the Fast-Moving Consumer Goods (FMCG) sector and has successfully managed brands from the client side rather than an agency perspective. The ideal candidate will be responsible for owning the brand's journey end-to-end, ensuring that all marketing activities align with the company's long-term growth objectives.
As the Brand Manager, you will lead brand strategy initiatives, utilize complex consumer insights to drive decision-making, and oversee New Product Development (NPD) processes within the personal care or homecare categories. You will also be responsible for managing the brand's P&L, ensuring financial targets are met while maintaining brand integrity and market share. This position offers an exciting opportunity to work within a dynamic environment at Givanas Cosmetics, contributing to the growth and visibility of our diverse product portfolio in the Nigerian market.
As the Brand Manager, you will lead brand strategy initiatives, utilize complex consumer insights to drive decision-making, and oversee New Product Development (NPD) processes within the personal care or homecare categories. You will also be responsible for managing the brand's P&L, ensuring financial targets are met while maintaining brand integrity and market share. This position offers an exciting opportunity to work within a dynamic environment at Givanas Cosmetics, contributing to the growth and visibility of our diverse product portfolio in the Nigerian market.
Key Requirements
Minimum of 5 years of solid experience in FMCG brand management.
Must have experience working on the client side, managing brands end-to-end.
Previous industry experience in personal care or homecare categories is essential.
Demonstrated expertise in developing and executing comprehensive brand strategies.
Strong proficiency in translating consumer insights into actionable marketing plans.
Experience in leading New Product Development (NPD) from concept to launch.
Full ownership and understanding of brand Profit and Loss (P&L) statements.
Proven ability to manage cross-functional teams and external stakeholders.
Strong analytical skills to monitor market trends and competitor activities.
Excellent communication, presentation, and leadership skills.
Bachelor's degree in Marketing, Business Administration, or a related field.