DIGITAL MARKETING EXECUTIVE @ ELITE TALENT SOLUTIONS
Elite Talent Solutions is seeking a dynamic and creative Digital Marketing Executive to join a healthcare facility. The successful candidate will manage and enhance the hospital’s online presence, generate patient leads, and strengthen brand awareness through various digital platforms. The role involves bridging the gap between healthcare services and potential patients by leveraging innovative digital marketing strategies and maintaining a strong online reputation for the institution. Working within the vibrant healthcare sector in Bangalore, you will be part of a team dedicated to improving patient engagement and visibility.
Key responsibilities include planning and executing digital marketing campaigns across Google Ads and Meta Ads, as well as managing social media platforms like Facebook, Instagram, LinkedIn, and YouTube. You will optimize website content using SEO best practices, monitor online patient inquiries, and create engaging content such as posts, blogs, and videos. The role also requires tracking campaign performance using analytics tools to prepare detailed reports and coordinating with internal departments for promotional activities to ensure consistent brand messaging across all digital touchpoints.
Key responsibilities include planning and executing digital marketing campaigns across Google Ads and Meta Ads, as well as managing social media platforms like Facebook, Instagram, LinkedIn, and YouTube. You will optimize website content using SEO best practices, monitor online patient inquiries, and create engaging content such as posts, blogs, and videos. The role also requires tracking campaign performance using analytics tools to prepare detailed reports and coordinating with internal departments for promotional activities to ensure consistent brand messaging across all digital touchpoints.
Key Requirements
Minimum of 2 to 6 years of experience in digital marketing.
Possession of any university degree or equivalent qualification.
Proven knowledge of SEO, SEM, and paid advertising campaigns.
Hands-on experience with social media marketing on platforms like Facebook and LinkedIn.
Basic knowledge of graphic designing tools such as Canva or Adobe Photoshop.
Strong communication skills and proficiency in content writing.
In-depth knowledge of Google Analytics and performance tracking metrics.
Ability to plan and execute Meta Ads and Google Ads campaigns effectively.
Experience in hospital or healthcare marketing is highly preferred.
Understanding of patient engagement strategies and online reputation management.
Ability to coordinate with internal departments for various promotional activities.