MARTECH ARCHITECT (LEVEL: SENIOR MANAGER) @ CENTRAPRISE
We are looking for a seasoned MarTech Architect with deep expertise across Adobe and enterprise marketing technology platforms. The role involves defining end-to-end MarTech architecture, driving digital transformation initiatives, and partnering closely with clients and stakeholders to deliver scalable, data-driven, and personalized customer experiences. You will lead the architecture and integration for modern web platforms including WebFlow and other third-party marketing integrations. Additionally, you will drive Adobe Analytics strategy, including implementation design, reporting frameworks, and insights enablement to ensure data-driven decision-making across the organization. The position requires a senior leader capable of providing high-level technical oversight while remaining deeply engaged in solution design. This is a 5-day onsite role located in New York, demanding strong presence and collaboration within the corporate environment. Throughout your tenure, you will define MarTech roadmaps, transformation strategies, and best practices for diverse clients. You will lead client engagements including discovery workshops, solution architecture walkthroughs, demos, and POCs. The role also requires collaboration with business, IT, and leadership stakeholders to align technology with business outcomes while mentoring teams and providing architectural governance across complex programs.
Key Requirements
16+ years of experience in Marketing Technology, Digital Architecture, or MarTech Consulting.
Strong hands-on and architectural experience with Adobe Experience Cloud and Salesforce Marketing Cloud.
Proven experience in enterprise integrations, APIs, event-driven architectures, and data platforms.
Deep understanding of customer data models, identity resolution, personalization, and omnichannel journeys.
Experience working in consulting-led engagements and managing high-level client-facing roles.
Expertise in designing and implementing solutions using Adobe Experience Manager (AEM) for front-end and back-end.
Proven ability to drive Adobe Analytics strategy including implementation design and reporting frameworks.
Proficiency in architecting tag management solutions using Adobe Launch, Adobe Client Data Layer, and Event Driven Data Layer.
Experience leading personalization initiatives using Adobe Target and Uniphore CDP Platforms.
Knowledge of designing and implementing solutions on Adobe Experience Platform (AEP) including RT-CDP.
Demonstrated ability to architect and support Adobe Campaign implementations and complex campaign orchestration.
Skill in designing and integrating Marketo for B2B marketing automation and customer lifecycle management.