SOCIAL MEDIA SPECIALIST FOR NEWS @ BUSINESSWORLD
BusinessWorld is looking for a Social Media Specialist for News to lead our social media initiatives. The primary focus of this role is to analyze user behavior on various social media platforms to help formulate and implement effective social media strategies. You will be responsible for monitoring current trends and innovations in social media engagement to ensure that our content remains relevant and impactful for our business audience.
The specialist will execute social media strategies by producing and sharing compelling content based on BusinessWorld's news and features. You will also be tasked with staying updated on emerging technologies, such as Artificial Intelligence, to enhance our social media engagement and reach. This role requires a blend of creative content production, strategic thinking, and a deep understanding of the news cycle to effectively represent a leading business news organization.
The specialist will execute social media strategies by producing and sharing compelling content based on BusinessWorld's news and features. You will also be tasked with staying updated on emerging technologies, such as Artificial Intelligence, to enhance our social media engagement and reach. This role requires a blend of creative content production, strategic thinking, and a deep understanding of the news cycle to effectively represent a leading business news organization.
Key Requirements
Bachelor's degree in Communications, Multimedia, Journalism, or Marketing
At least 2 years of experience working for a news organization (preferred)
At least 2 years of experience managing and maintaining social media or online platforms (preferred)
At least 2 years of experience in news and/or copywriting (preferred)
Basic knowledge of content creation and design tools such as Adobe Photoshop
Proficiency in video editing tools like Adobe Premiere Pro
Advanced proficiency in Microsoft Office and similar productivity applications
Demonstrated ability to analyze and interpret user behavior data on social platforms
Strong capacity to formulate and implement comprehensive social media strategies
Commitment to staying updated on emerging technologies like AI to enhance engagement
Excellent written and verbal communication skills in English