SOCIAL MEDIA EXECUTIVE @ ARTS COUNCIL OF PAKISTAN
The Arts Council of Pakistan is seeking a passionate and driven Social Media Executive to join their team in Karachi. This pivotal role is centered around digital storytelling and fostering meaningful audience engagement through dynamic online campaigns. The successful candidate will be responsible for the comprehensive management of the organization's official social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and YouTube. Key duties involve the strategic planning and execution of comprehensive content calendars, ensuring all digital efforts are closely aligned with major organizational events and promotional campaigns.
Furthermore, the Executive will be tasked with hands-on content creation, including generating captivating posts, professional reels, persuasive captions, and concise short videos designed to maximize reach and impact. A critical component of the role involves actively monitoring audience engagement, promptly responding to queries, and leveraging analytics to track performance metrics and produce detailed reports. The role also requires expertise in running and optimizing both paid and organic advertising campaigns across various platforms, all while rigorously ensuring strict brand consistency throughout the digital presence of the Arts Council of Pakistan. The position is based at the Arts Council facility in Karachi.
Furthermore, the Executive will be tasked with hands-on content creation, including generating captivating posts, professional reels, persuasive captions, and concise short videos designed to maximize reach and impact. A critical component of the role involves actively monitoring audience engagement, promptly responding to queries, and leveraging analytics to track performance metrics and produce detailed reports. The role also requires expertise in running and optimizing both paid and organic advertising campaigns across various platforms, all while rigorously ensuring strict brand consistency throughout the digital presence of the Arts Council of Pakistan. The position is based at the Arts Council facility in Karachi.
Key Requirements
Manage official social media platforms (Facebook, Instagram, X, LinkedIn, YouTube).
Plan and execute content calendars aligned with organizational events and campaigns.
Create engaging content including posts, reels, captions, and short videos.
Monitor audience engagement across all platforms and respond to queries promptly.
Track performance metrics using analytics tools and prepare comprehensive reports.
Run and optimize both paid and organic advertising campaigns.
Ensure brand consistency and adherence to guidelines across all digital platforms.
Possess a Bachelor’s degree in Marketing, Media, Communication, or a closely related field.
Demonstrate relevant professional experience in social media management.
Exhibit strong content writing and communication skills in both Urdu and English.
Maintain deep knowledge of social media analytics and advertising tools.
Be highly creative, detail-oriented, and capable of meeting strict deadlines.