DIGITAL MARKETING OFFICER @ APEX WORKFORCE SOLUTIONS
Apex Workforce Solutions is seeking a dedicated Digital Marketing Officer to join a leading organization within the Manufacturing industry, specifically focused on building and construction materials. The primary responsibility of this role is to manage and optimize digital platforms, including websites, social media, and e-commerce channels, to drive brand visibility and audience engagement. The officer will execute various digital marketing campaigns involving SEO, SEM, and social media marketing in alignment with the company's broader strategic goals.
Beyond campaign execution, the candidate will be responsible for monitoring customer engagement across all digital platforms to ensure a high-quality user experience and timely responses. Analytical skills are crucial, as the role involves analyzing campaign performance and digital data to provide reports and insights that improve future marketing efforts. This position is based in Dar es Salaam and offers a unique opportunity to lead digital transformation in the construction materials sector.
Beyond campaign execution, the candidate will be responsible for monitoring customer engagement across all digital platforms to ensure a high-quality user experience and timely responses. Analytical skills are crucial, as the role involves analyzing campaign performance and digital data to provide reports and insights that improve future marketing efforts. This position is based in Dar es Salaam and offers a unique opportunity to lead digital transformation in the construction materials sector.
Key Requirements
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 3 years' experience in digital marketing with specific exposure to campaign execution.
Strong knowledge of digital channels including social media, SEO, SEM, email marketing, and websites.
Proven experience with digital tools and analytics platforms such as Google Analytics and CRM systems.
Ability to manage and optimize e-commerce platforms to drive sales and visibility.
Strong analytical skills to monitor campaign performance and generate detailed reports.
Excellent communication skills for managing customer engagement and platform responses.
Creative thinking and strategic planning abilities to align digital efforts with business goals.
Proficiency in content creation and management across multiple social media platforms.
Demonstrated ability to work within the manufacturing or construction materials industry context.