This is a request for an experienced SEO Executive to join a dynamic team, focusing on driving organic growth through comprehensive search engine optimization strategies. The successful candidate will be responsible for executing high-level technical SEO audits, identifying and resolving critical site issues related to site speed, crawlability, and structured data implementation. Key functions include meticulous on-page optimization, encompassing meta tag refinement, strategic keyword placement, and internal linking enhancements to improve user experience and search engine rankings. Furthermore, the role demands proficiency in off-page SEO tactics, such as systematic outreach for backlinks, guest posting coordination, and utilizing broken link building methods to enhance domain authority. The Executive will also develop and implement holistic content plans, aligning SEO strategies with broader marketing objectives.
The ideal applicant must possess a Bachelor
’s degree in Marketing, Communications, IT, or a related field, coupled with 2-4 years of practical experience in SEO or digital marketing. Strong technical SEO expertise is mandatory, requiring adeptness in site auditing and troubleshooting. Proficiency in industry-standard tools like Google Search Console, Google Analytics, SEMrush, and Screaming Frog is essential for tracking performance and implementing data-driven optimizations. The role also requires management of local SEO initiatives and continuous engagement with the latest SEO trends and algorithm updates to maintain cutting-edge strategies and ensure sustained success in driving organic traffic.
Key Requirements
Perform technical SEO audits using tools like Screaming Frog.
Identify and resolve technical SEO issues related to crawlability, site speed, and structured data.
Optimize websites for on-page SEO, including meta tags, keyword placement, and internal linking.
Execute detailed off-page SEO strategies, including backlink outreach and guest posting.
Develop and implement comprehensive content plans and organic growth strategies.
Manage local SEO efforts, including optimization of Google My Business (GMB).
Conduct thorough keyword research and competitor analysis.
Utilize tools such as Google Search Console, Google Analytics, and SEMrush for performance tracking.
Stay updated on SEO trends, algorithm updates, and best practices.
Bachelor
’s degree in Marketing, Communications, IT, or a related field with 2-4 years of relevant experience.